{"id":89004,"date":"2026-01-12T13:21:19","date_gmt":"2026-01-12T12:21:19","guid":{"rendered":"https:\/\/www.praha7.cz\/?p=89004"},"modified":"2026-01-12T16:36:07","modified_gmt":"2026-01-12T15:36:07","slug":"kvetiny-jako-zivy-material","status":"publish","type":"post","link":"https:\/\/www.praha7.cz\/kvetiny-jako-zivy-material\/","title":{"rendered":"Pr\u00e1ce s&nbsp;\u017eiv\u00fdm materi\u00e1lem"},"content":{"rendered":"<p>Dalo by se \u0159\u00edci, \u017ee byla pr\u016fkopnic\u00ed ve sv\u00e9m oboru. V&nbsp;roce 2004 pat\u0159ilo jej\u00ed internetov\u00e9 kv\u011btin\u00e1\u0159stv\u00ed k&nbsp;v\u016fbec prvn\u00edm obchod\u016fm tohoto typu v&nbsp;\u010cR a&nbsp;od t\u00e9 doby vybudovala obchod\u016f hned n\u011bkolik. P\u0159esunula doru\u010dov\u00e1n\u00ed kv\u011btin ze sv\u011bta off-line do sv\u011bta on-line, a&nbsp;to v&nbsp;dob\u011b, kdy si \u010ce\u0161i na \u201edobu internetovou\u201c st\u00e1le je\u0161t\u011b zvykali. \u201eNebav\u00ed m\u011b rutina, m\u00e1m r\u00e1da p\u0159ek\u00e1\u017eky a&nbsp;nov\u00e9 v\u00fdzvy. Tehdy je\u0161t\u011b neexistovaly ani platebn\u00ed br\u00e1ny a&nbsp;zpo\u010d\u00e1tku m\u00e9ho podnik\u00e1n\u00ed jsme fungovali jako hork\u00e1 linka \u2013 ka\u017ed\u00e1 objedn\u00e1vka prob\u00edhala tak, \u017ee jsme se z\u00e1kazn\u00edkem v\u0161e proch\u00e1zeli krok po kroku,\u201c vysv\u011btluje Milena Foldov\u00e1, majitelka letensk\u00e9ho kv\u011btin\u00e1\u0159stv\u00ed <a href=\"https:\/\/www.e-kytky.cz\/\" target=\"_blank\" rel=\"noopener\">E-kytky.cz<\/a> v&nbsp;Oveneck\u00e9 ulici.<\/p>\r\n<p>A\u010dkoli se n\u00e1kupy na internetu a&nbsp;expresn\u00ed doru\u010dov\u00e1n\u00ed mezit\u00edm staly v\u011bc\u00ed zcela samoz\u0159ejmou, kv\u011btin\u00e1m dne\u0161n\u00ed doba u\u017e zdaleka tolik nep\u0159eje. D\u016fvod\u016f je hned n\u011bkolik: zrychlen\u00fd konzumn\u00ed styl \u017eivota, jen\u017e zapom\u00edn\u00e1, \u017ee kv\u011btina nen\u00ed spot\u0159ebn\u00ed zbo\u017e\u00ed z&nbsp;plastu a&nbsp;pr\u00e1ce s&nbsp;n\u00ed m\u00e1 sv\u00e1 specifika, p\u0159emr\u0161t\u011bn\u00fd marketing, kter\u00fd prod\u00e1 cokoli nehled\u011b na kvalitu, \u00fapadek \u201ekultury\u201c kv\u011btin a&nbsp;zapomn\u011bn\u00ed tradic, ale i&nbsp;supermarkety a&nbsp;jejich spot\u0159ebn\u00ed kv\u011btiny bez mar\u017ee. \u201eJ\u00e1 m\u00e1m velmi bl\u00edzko k&nbsp;p\u0159\u00edrod\u011b, studovala jsem zahradnickou \u0161kolu a&nbsp;svou pr\u00e1ci miluji. Je to \u010dinnost tvo\u0159iv\u00e1, vy\u017eaduje denn\u00ed iniciativu, ale i&nbsp;odbornost. Pracujete v&nbsp;zim\u011b, v&nbsp;mokru a&nbsp;nev\u00edte, jestli se to, co vyrob\u00edte, prod\u00e1. Mnoz\u00ed \u0159e\u0161\u00ed, zda kupovan\u00e1 rostlina vypad\u00e1 dokonale, ale p\u0159\u00edroda taky nen\u00ed dokonal\u00e1, ani lid\u00e9 ne. Pr\u00e1ce s&nbsp;kv\u011btinami je pr\u00e1ce s&nbsp;\u017eiv\u00fdm materi\u00e1lem, kter\u00fd nikdy nebude zcela perfektn\u00ed,\u201c zd\u016fraz\u0148uje Milena.<\/p>\r\n<p>I\u00a0p\u0159es nep\u0159edv\u00eddatelnost dne\u0161ka se internetov\u00e9 kv\u011btin\u00e1\u0159stv\u00ed m\u016f\u017ee spolehnout na sv\u00e1tky jako Valent\u00fdn, MD\u017d nebo Den matek a\u00a0zbytek popt\u00e1vky se rozprost\u0159e mezi jmeniny, narozeniny, v\u00fdro\u010d\u00ed \u010di \u00famrt\u00ed. Obl\u00edben\u00e9 jsou podle pan\u00ed Mileny tak\u00e9 \u201eomluvenky\u201c, tedy kv\u011btina jako kompenzace, p\u0159\u00edpadn\u011b zasl\u00e1n\u00ed pug\u00e9tu v\u00a0r\u00e1mci n\u00e1mluv. V\u00a0adventn\u00edm obdob\u00ed nebo p\u0159i jin\u00fdch p\u0159\u00edle\u017eitostech jej\u00ed firma zaji\u0161\u0165uje nap\u0159\u00edklad v\u00fdzdoby ve\u010d\u00edrk\u016f, kongres\u016f \u010di veletrh\u016f a\u00a0v\u00a0kamenn\u00e9 prodejn\u011b najdete nejen \u0159ezan\u00e9 kv\u011btiny, ale i\u00a0pokojovky, dekorace nebo zahradnick\u00fd materi\u00e1l.<\/p>\r\n<p>Kv\u011btiny u&nbsp;n\u00e1s v\u0161ak bohu\u017eel nepat\u0159\u00ed ke ka\u017edodennosti. \u201eKdy\u017e p\u016fjdete v&nbsp;Holandsku na t\u00fddenn\u00ed n\u00e1kup, koup\u00edte pe\u010divo, maso, zeleninu a&nbsp;kv\u011btiny. U&nbsp;n\u00e1s to tak nen\u00ed,\u201c zam\u00fd\u0161l\u00ed se Milena, podle n\u00ed\u017e by \u017eiv\u00e9 rostliny v\u016fbec nemusely b\u00fdt jen sv\u00e1te\u010dn\u00ed luxus, lid\u00e9 by je mohli vn\u00edmat jako nezbytnou sou\u010d\u00e1st prostoru zcela automaticky, koexistovat s&nbsp;nimi v&nbsp;symbi\u00f3ze a&nbsp;nechat je na sebe p\u0159irozen\u011b p\u016fsobit. \u201eJe to o&nbsp;v\u0161\u00edmavosti, zastaven\u00ed. Lid\u00e9 ale nejsou zvykl\u00ed vn\u00edmat prostor a&nbsp;mnohdy nevn\u00edmaj\u00ed ani sami sebe, nato\u017e pak atmosf\u00e9ru, kterou do prostoru vnese kv\u011btina. Existuj\u00ed ale i&nbsp;lid\u00e9, kte\u0159\u00ed si s&nbsp;rostlinami pov\u00eddaj\u00ed.\u201c Symbolick\u00fd n\u00e1vrat k&nbsp;p\u0159\u00edrod\u011b pak v&nbsp;obchod\u011b pan\u00ed Mileny zastupuje i&nbsp;barefootov\u00e1 obuv. \u201eZ\u00e1kazn\u00edci n\u011bkdy nech\u00e1pou, pro\u010d v&nbsp;kv\u011btin\u00e1\u0159stv\u00ed prod\u00e1v\u00e1m boty, ale j\u00e1 tu linku vid\u00edm jasn\u011b \u2013 p\u016fjdete v&nbsp;barefootech do p\u0159\u00edrody a&nbsp;nech\u00e1te ji na sebe p\u016fsobit. A&nbsp;po n\u00e1vratu si na st\u016fl koup\u00edte kv\u011btinu.\u201c<\/p>","protected":false},"excerpt":{"rendered":"Dalo by se \u0159\u00edci, \u017ee byla pr\u016fkopnic\u00ed ve sv\u00e9m oboru. V&nbsp;roce 2004 pat\u0159ilo jej\u00ed internetov\u00e9 kv\u011btin\u00e1\u0159stv\u00ed k&nbsp;v\u016fbec prvn\u00edm obchod\u016fm tohoto typu v&nbsp;\u010cR a&nbsp;od t\u00e9 doby vybudovala obchod\u016f hned n\u011bkolik. P\u0159esunula doru\u010dov\u00e1n\u00ed kv\u011btin ze sv\u011bta off-line do sv\u011bta on-line, a&nbsp;to v&nbsp;dob\u011b, kdy si \u010ce\u0161i na \u201edobu internetovou\u201c st\u00e1le je\u0161t\u011b zvykali. \u201eNebav\u00ed m\u011b rutina, m\u00e1m r\u00e1da p\u0159ek\u00e1\u017eky [&hellip;]","protected":false},"author":292,"featured_media":89006,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37],"tags":[],"_links":{"self":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts\/89004"}],"collection":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/users\/292"}],"replies":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/comments?post=89004"}],"version-history":[{"count":2,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts\/89004\/revisions"}],"predecessor-version":[{"id":89047,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts\/89004\/revisions\/89047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/media\/89006"}],"wp:attachment":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/media?parent=89004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/categories?post=89004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/tags?post=89004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}