{"id":85739,"date":"2025-07-29T16:06:42","date_gmt":"2025-07-29T14:06:42","guid":{"rendered":"https:\/\/www.praha7.cz\/?p=85739"},"modified":"2025-07-29T16:08:17","modified_gmt":"2025-07-29T14:08:17","slug":"zmrzlina-jako-umeni","status":"publish","type":"post","link":"https:\/\/www.praha7.cz\/zmrzlina-jako-umeni\/","title":{"rendered":"Zmrzlina jako um\u011bn\u00ed"},"content":{"rendered":"<p>Pietro Amato nen\u00ed jen tak ledajak\u00fd zmrzlin\u00e1\u0159. Je v\u00fdrazn\u00fd nejen sv\u00fdm italsk\u00fdm p\u016fvodem, ale tak\u00e9 konceptem cel\u00e9ho rodinn\u00e9ho byznysu. Jeho gelato je zmrzlina p\u0159ipraven\u00e1 tradi\u010dn\u00edm zp\u016fsobem z&nbsp;prvot\u0159\u00eddn\u00edch surovin, s&nbsp;pot\u0159ebnou p\u00e9\u010d\u00ed, l\u00e1skou a&nbsp;na z\u00e1klad\u011b italsk\u00e9ho \u0159emesla. Pietro se za sv\u00e9 produkty nav\u00edc neboj\u00ed postavit \u2013 a&nbsp;to doslova. Kdy\u017e <a href=\"https:\/\/www.gelateriaamato.cz\/o-nas\/\" target=\"_blank\" rel=\"noopener\">zmrzlin\u00e1\u0159stv\u00ed<\/a> nav\u0161t\u00edv\u00edte, v\u011bt\u0161inou ho najdete za sklen\u011bnou vitr\u00ednou, kde zmrzlinu vlastnoru\u010dn\u011b p\u0159ipravuje. P\u0159\u00edprava ho bav\u00ed a&nbsp;nevad\u00ed mu b\u00fdt p\u0159i n\u00ed vid\u011bt. \u201eNen\u00ed to \u017e\u00e1dn\u00e9 tajemstv\u00ed,\u201c \u0159\u00edk\u00e1.<\/p>\r\n<p>Soud\u011b dle p\u0159\u00edjmen\u00ed Amato, je\u017e sou\u010dasn\u011b vdechlo my\u0161lenku cel\u00e9mu podniku, byl Pietro k&nbsp;\u0159emeslu d\u011blan\u00e9mu od srdce tak n\u011bjak p\u0159edur\u010den \u2013 amato toti\u017e v&nbsp;ital\u0161tin\u011b znamen\u00e1 \u201emilovan\u00fd\u201c. Na pobo\u010dce v&nbsp;ulici Kamenick\u00e1 se potk\u00e1v\u00e1me v&nbsp;dob\u011b, kdy je nezvykle chladno, a&nbsp;Pietro hned vysv\u011btluje, \u017ee \u201epo\u010das\u00ed je pro zmrzlinu rozhodn\u011b v\u011bt\u0161\u00edm nep\u0159\u00edtelem ne\u017e konkurence\u201c. Letn\u00e1 je pro Pietra jako centrum bez dav\u016f a&nbsp;na zmrzlinu \u010di pravou italskou k\u00e1vu do Kamenick\u00e9 zav\u00edtaj\u00ed hlavn\u011b m\u00edstn\u00ed a&nbsp;pravideln\u00ed \u0161tamgasti. V&nbsp;Praze 1, kde najdete mlad\u0161\u00ed sestru Pietrovy letensk\u00e9 zmrzlin\u00e1rny, jsou to p\u0159ev\u00e1\u017en\u011b turist\u00e9. Tamn\u00ed Vodi\u010dkova 4, p\u016fvodn\u011b zn\u00e1m\u00e1 jako U&nbsp;Itala, byla nav\u00edc v\u016fbec prvn\u00ed zmrzlin\u00e1rnou u&nbsp;n\u00e1s \u2013 tehdej\u0161\u00ed majitel ji otev\u0159el v&nbsp;roce 1897.<\/p>\r\n<p>Pietro se pro rodinn\u00fd byznys spole\u010dn\u011b s&nbsp;man\u017eelkou Evou rozhodl po mnoha letech ve finan\u010dn\u00edm sektoru a&nbsp;s&nbsp;odstupem deseti let to vn\u00edm\u00e1 jako spr\u00e1vnou volbu, p\u0159esto\u017ee za\u010d\u00e1tky nebyly snadn\u00e9. M\u00edstn\u00ed konceptu tradi\u010dn\u00ed italsk\u00e9 zmrzliny \u00fapln\u011b nerozum\u011bli a&nbsp;ze zvyku o\u010dek\u00e1vali pe\u010dliv\u011b vymodelovan\u00fd kope\u010dek. Tehdy st\u00e1lo italsk\u00e9 gelato, tedy porce o&nbsp;velikosti zhruba dvou tradi\u010dn\u00edch kope\u010dk\u016f, 37 korun a&nbsp;z\u00e1kazn\u00edk\u016fm se to zd\u00e1lo moc, a\u010dkoliv cena byla ve v\u00fdsledku ni\u017e\u0161\u00ed ne\u017e jinde. \u201eCht\u011blo to \u010das, ale lid\u00e9 nakonec pochopili, \u017ee na\u0161e zmrzlina m\u00e1 vysokou kvalitu. V\u0161echno si vyr\u00e1b\u00edme sami, nepou\u017e\u00edv\u00e1me \u017e\u00e1dn\u00e9 polotovary. A&nbsp;ten rozd\u00edl je poznat. Jde o&nbsp;to, jestli chcete b\u00fdt obchodn\u00edk, nebo v\u00e1m jde o&nbsp;\u0159emeslo,\u201c zd\u016fraz\u0148uje Pietro, kter\u00fd se zmrzlin\u00e1\u0159sk\u00e9mu umu u\u010dil p\u0159\u00edmo v&nbsp;rodn\u00e9 It\u00e1lii od dom\u00e1c\u00edch mistr\u016f.<\/p>\r\n<p>Nejobl\u00edben\u011bj\u0161\u00ed p\u0159\u00edchut\u00ed je na Sedmi\u010dce pist\u00e1ciov\u00e1 a&nbsp;v&nbsp;t\u011bsn\u00e9m z\u00e1v\u011bsu za n\u00ed slan\u00fd karamel. Hitem nadch\u00e1zej\u00edc\u00edho l\u00e9ta se pomalu st\u00e1v\u00e1 bezinkov\u00e1 a&nbsp;t\u011b\u0161it se m\u016f\u017eete taky na p\u0159\u00edchu\u0165 schwarzwaldsk\u00e9ho dortu, tedy \u010dokol\u00e1du s&nbsp;vi\u0161n\u011bmi, nebo makadamov\u00e9 o\u0159echy. A&nbsp;a\u010dkoliv by chu\u0165 m\u011bla b\u00fdt na prvn\u00edm m\u00edst\u011b, najdou se i&nbsp;tac\u00ed, kte\u0159\u00ed kupuj\u00ed sp\u00ed\u0161 o\u010dima. \u201eJedna pan\u00ed se podivovala nad t\u00edm, pro\u010d nen\u00ed na\u0161e vanilkov\u00e1 tak \u017elut\u00e1 jako jinde. Vysv\u011btlil jsem j\u00ed, \u017ee vanilkovou zmrzlinu vyr\u00e1b\u00edme ze sirupu p\u0159\u00edmo z&nbsp;vanilkov\u00fdch lusk\u016f, kter\u00fd se sm\u00edch\u00e1 se smetanov\u00fdm z\u00e1kladem. P\u0159irozen\u011b tedy zmrzlina z\u016fst\u00e1v\u00e1 sp\u00ed\u0161e b\u00edl\u00e1. \u017dlut\u00e1 je jedin\u011b po p\u0159id\u00e1n\u00ed barviva. Pan\u00ed v\u0161ak preferovala \u017elutou vanilku a&nbsp;ode\u0161la,\u201c sm\u011bje se Pietro.<\/p>\r\n<p>Kolem obou pobo\u010dek gelaterie Amato se dnes to\u010d\u00ed zhruba 22 zam\u011bstnanc\u016f, Eva a&nbsp;Pietro ale st\u00e1le sh\u00e1n\u011bj\u00ed nov\u00e9 brig\u00e1dn\u00edky a&nbsp;brig\u00e1dnice. M\u00e1te-li chu\u0165 pod\u00edvat se na sv\u011bt zpoza zmrzlinov\u00e9ho pultu, mo\u017en\u00e1 hledaj\u00ed pr\u00e1v\u011b v\u00e1s.<\/p>","protected":false},"excerpt":{"rendered":"Pietro Amato nen\u00ed jen tak ledajak\u00fd zmrzlin\u00e1\u0159. Je v\u00fdrazn\u00fd nejen sv\u00fdm italsk\u00fdm p\u016fvodem, ale tak\u00e9 konceptem cel\u00e9ho rodinn\u00e9ho byznysu. Jeho gelato je zmrzlina p\u0159ipraven\u00e1 tradi\u010dn\u00edm zp\u016fsobem z&nbsp;prvot\u0159\u00eddn\u00edch surovin, s&nbsp;pot\u0159ebnou p\u00e9\u010d\u00ed, l\u00e1skou a&nbsp;na z\u00e1klad\u011b italsk\u00e9ho \u0159emesla. Pietro se za sv\u00e9 produkty nav\u00edc neboj\u00ed postavit \u2013 a&nbsp;to doslova. Kdy\u017e zmrzlin\u00e1\u0159stv\u00ed nav\u0161t\u00edv\u00edte, v\u011bt\u0161inou ho najdete za sklen\u011bnou vitr\u00ednou, [&hellip;]","protected":false},"author":292,"featured_media":85740,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37],"tags":[],"_links":{"self":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts\/85739"}],"collection":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/users\/292"}],"replies":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/comments?post=85739"}],"version-history":[{"count":2,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts\/85739\/revisions"}],"predecessor-version":[{"id":85742,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts\/85739\/revisions\/85742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/media\/85740"}],"wp:attachment":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/media?parent=85739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/categories?post=85739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/tags?post=85739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}