[perex]<\/p>\r\n
Dne\u0161n\u00edm dnem za\u010d\u00ednaj\u00ed na velk\u00e9 \u010d\u00e1sti \u00fazem\u00ed Prahy platit nov\u00e1 pravidla venkovn\u00ed reklamy. Zm\u011bna se dotkne v\u0161ech pam\u00e1tkov\u011b chr\u00e1n\u011bn\u00fdch \u00fazem\u00ed, kde budou zak\u00e1z\u00e1ny reklamn\u00ed plachty. Na\u0159\u00edzen\u00ed bylo veden\u00edm m\u011bsta schv\u00e1leno v\u00a0prosinci 2020, podnikatel\u00e9 n\u00e1sledn\u011b dostali dev\u011bt m\u011bs\u00edc\u016f na to, aby se nov\u00e9mu p\u0159edpisu p\u0159izp\u016fsobili.<\/p>\r\n
[\/perex]<\/p>\r\n
\u201eJsem r\u00e1d, \u017ee reklamu v\u00a0Praze postupn\u011b kultivujeme. Nen\u00ed mo\u017en\u00e9, aby na historick\u00e9m dom\u011b naproti Veletr\u017en\u00edmu pal\u00e1ci visela p\u0159es celou fas\u00e1du ob\u0159\u00ed reklamn\u00ed plachta,\u201c<\/em> uvedl Adam Scheinherr, n\u00e1m\u011bstek prim\u00e1tora a radn\u00ed pro oblast dopravy a pam\u00e1tkov\u00e9 p\u00e9\u010de.<\/p>\r\n Na\u0159\u00edzen\u00ed, kter\u00e9 reguluje reklamu, v\u00a0Praze plat\u00ed od roku 2006. Dosud se v\u0161ak t\u00fdkalo pouze nejp\u0159\u00edsn\u011bji chr\u00e1n\u011bn\u00e9 pam\u00e1tkov\u00e9 rezervace v\u00a0historick\u00e9m centru Prahy. Dne\u0161n\u00edm dnem se roz\u0161i\u0159uje na v\u0161echna dal\u0161\u00ed pam\u00e1tkov\u011b chr\u00e1n\u011bn\u00e1 \u00fazem\u00ed: zejm\u00e9na na \u010dtvrti v\u00a0\u0161ir\u0161\u00edm centru Prahy jako jsou Vinohrady, Letn\u00e1, Dejvice \u010di Sm\u00edchov, ale i do dal\u0161\u00edch oblast\u00ed, kam sah\u00e1 ochrann\u00e9 p\u00e1smo Pra\u017esk\u00e9 pam\u00e1tkov\u00e9 rezervace.<\/p>\r\n \u201eJedn\u00e1 se o dal\u0161\u00ed d\u016fle\u017eit\u00fd krok p\u0159i regulaci reklamn\u00edho smogu ve m\u011bst\u011b a nastaven\u00ed jasn\u00fdch pravidel. Dobu, ne\u017e na\u0159\u00edzen\u00ed vejde v\u00a0platnost, jsme nastavili nadstandardn\u011b dlouhou, aby se provozovatel\u00e9 mohli na nov\u00e9 pravidla zav\u010das p\u0159ipravit,\u201c<\/em> \u0159ekl I. n\u00e1m\u011bstek prim\u00e1tora a radn\u00ed pro \u00fazemn\u00ed rozvoj Petr Hlav\u00e1\u010dek.<\/p>\r\n Na\u0159\u00edzen\u00ed m\u00e1 t\u0159i stupn\u011b. Nejp\u0159\u00edsn\u011bj\u0161\u00ed pravidla i nad\u00e1le plat\u00ed na \u00fazem\u00ed Pra\u017esk\u00e9 pam\u00e1tkov\u00e9 rezervace, kde se oproti sou\u010dasn\u00e9mu stavu t\u00e9m\u011b\u0159 nic nem\u011bn\u00ed. Do druh\u00e9ho p\u00e1sma budou spadat pam\u00e1tkov\u00e9 z\u00f3ny, kde bude platit voln\u011bj\u0161\u00ed varianta, zakazuj\u00edc\u00ed \u0161\u00ed\u0159en\u00ed reklamn\u00edch plachet a banner\u016f, reklamy dodate\u010dn\u011b um\u00edst\u011bn\u00e9 na dopravn\u00edch prost\u0159edc\u00edch, ale tak\u00e9 rozd\u00e1v\u00e1n\u00ed let\u00e1k\u016f a vylepov\u00e1n\u00ed plak\u00e1t\u016f mimo zkolaudovan\u00e1 m\u00edsta. Ve t\u0159et\u00edm p\u00e1smu, na \u00fazem\u00ed ochrann\u00e9ho p\u00e1sma Pra\u017esk\u00e9 pam\u00e1tkov\u00e9 rezervace, budou zak\u00e1z\u00e1ny jen reklamn\u00ed plachty a bannery a reklamy na dopravn\u00edch prost\u0159edc\u00edch.<\/p>\r\n \u201eV na\u0161\u00ed zemi jsme si zvykli v\u00a0podnik\u00e1n\u00ed provozovat divok\u00fd z\u00e1pad, bez ohledu na ve\u0159ejn\u00fd z\u00e1jem. Takhle to ale ve vysp\u011bl\u00fdch zem\u00edch nefunguje. T\u0159eba to, aby m\u011bsta vypadala p\u0159\u00edjemn\u011b, a ne jako\u00a0lunapark, je v\u00a0Evrop\u011b p\u0159\u00edsn\u011b regulov\u00e1no. Jsem r\u00e1da, \u017ee se Praha postupn\u011b \u0159ad\u00ed po bok metropol\u00edm, kter\u00fdmi je pot\u011b\u0161en\u00ed proch\u00e1zet. Na\u0161\u00edm c\u00edlem nen\u00ed reklamu v\u00a0Praze zak\u00e1zat. Jen by m\u011bla m\u00edt ur\u010ditou \u00farove\u0148. Na reklamn\u00ed plachty se na rozd\u00edl od jin\u00fdch druh\u016f reklamy zat\u00edm \u017e\u00e1dn\u00e1 pravidla nevztahovala, a tak se objevovaly i na m\u00edstech, kam rozhodn\u011b nepat\u0159\u00ed,\u201c<\/em> vysv\u011btlila radn\u00ed pro oblast kultury Hana T\u0159e\u0161t\u00edkov\u00e1, jedna z\u00a0inici\u00e1torek nov\u00e9ho na\u0159\u00edzen\u00ed.<\/p>\r\n N\u011bkter\u00e9 z\u00a0firem, kter\u00e9 reklamn\u00ed plachty provozuj\u00ed, deklarovaly, \u017ee se nov\u00e9 z\u00e1konn\u00e9 \u00faprav\u011b odm\u00edtaj\u00ed p\u0159izp\u016fsobit a reklamn\u00ed plachty neodstran\u00ed. Praha podle nich naru\u0161uje hospod\u00e1\u0159skou sout\u011b\u017e, jeliko\u017e na\u0159\u00edzen\u00ed se vztahuje na reklamn\u00ed plachty a dal\u0161\u00ed druhy reklamy, ale nikoli na reklamn\u00ed stavby.<\/p>\r\n \u201eProvozovatel\u00e9 reklamn\u00edch plachet ne\u0159\u00edkaj\u00ed pravdu. My naopak narovn\u00e1v\u00e1me stav \u2013 proto\u017ee oni si na rozd\u00edl od ostatn\u00edch provozovatel\u016f venkovn\u00ed reklamy dosud mohli d\u011blat, co cht\u011bli. Na reklamn\u00ed plachty se toti\u017e dosud mimo historick\u00e9 centrum \u017e\u00e1dn\u00e1 regulace nevztahovala\u00a0\u2013 na rozd\u00edl od billboard\u016f a bigboard\u016f, kter\u00e9 Praha v\u00a0minul\u00fdch letech v\u00fdrazn\u011b zregulovala pomoc\u00ed Pra\u017esk\u00fdch stavebn\u00edch p\u0159edpis\u016f. Stavebn\u00ed p\u0159edpisy se v\u0161ak nemohou na reklamn\u00ed plachty vztahovat, jeliko\u017e plachty nespadaj\u00ed do p\u016fsobnosti stavebn\u00edho z\u00e1kona,\u201c<\/em> p\u0159ipomn\u011bla Krist\u00fdna Dr\u00e1palov\u00e1, kter\u00e1 na pra\u017esk\u00e9m magistr\u00e1tu \u0159e\u0161\u00ed t\u00e9ma vizu\u00e1ln\u00edho smogu. Podnikatel\u016fm, kte\u0159\u00ed dosud provozovali bez jak\u00e9hokoli omezen\u00ed reklamn\u00ed plachty, tak nic nebr\u00e1n\u00ed zhotovit jin\u00fd reklamn\u00ed nosi\u010d, kter\u00fd v\u0161ak bude muset spl\u0148ovat stavebn\u00ed p\u0159edpisy, kter\u00e9 stanov\u00ed kup\u0159\u00edkladu maxim\u00e1ln\u00ed rozm\u011bry. Stavebn\u00ed \u00fa\u0159ad tak\u00e9 zkontroluje proveden\u00ed a stabilitu nosi\u010de, stejn\u011b jako po\u017e\u00e1rn\u00ed bezpe\u010dnost. Skon\u010d\u00ed v\u0161ak dosavadn\u00ed praxe, kdy \u0161lo reklamn\u00ed plachtu um\u00edstit \u201enadivoko\u201c kamkoli.<\/p>\r\n Kontrolovat dodr\u017eov\u00e1n\u00ed na\u0159\u00edzen\u00ed 26\/2005 Sb. hl. m. Prahy<\/a> bude \u017eivnostensk\u00fd odbor Magistr\u00e1tu hl. m. Prahy. Za poru\u0161en\u00ed p\u0159edpisu lze ulo\u017eit pokutu a\u017e do v\u00fd\u0161e 2 mil. korun. Kde na\u0159\u00edzen\u00ed plat\u00ed, je mo\u017en\u00e9 zjistit na Geoport\u00e1lu Praha<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"[perex] Dne\u0161n\u00edm dnem za\u010d\u00ednaj\u00ed na velk\u00e9 \u010d\u00e1sti \u00fazem\u00ed Prahy platit nov\u00e1 pravidla venkovn\u00ed reklamy. Zm\u011bna se dotkne v\u0161ech pam\u00e1tkov\u011b chr\u00e1n\u011bn\u00fdch \u00fazem\u00ed, kde budou zak\u00e1z\u00e1ny reklamn\u00ed plachty. Na\u0159\u00edzen\u00ed bylo veden\u00edm m\u011bsta schv\u00e1leno v\u00a0prosinci 2020, podnikatel\u00e9 n\u00e1sledn\u011b dostali dev\u011bt m\u011bs\u00edc\u016f na to, aby se nov\u00e9mu p\u0159edpisu p\u0159izp\u016fsobili. [\/perex] \u201eJsem r\u00e1d, \u017ee reklamu v\u00a0Praze postupn\u011b kultivujeme. Nen\u00ed mo\u017en\u00e9, […]","protected":false},"author":5,"featured_media":51475,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[],"_links":{"self":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts\/51456"}],"collection":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/comments?post=51456"}],"version-history":[{"count":6,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts\/51456\/revisions"}],"predecessor-version":[{"id":89383,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts\/51456\/revisions\/89383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/media\/51475"}],"wp:attachment":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/media?parent=51456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/categories?post=51456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/tags?post=51456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}