{"id":45262,"date":"2021-01-26T13:09:18","date_gmt":"2021-01-26T12:09:18","guid":{"rendered":"https:\/\/www.praha7.cz\/?p=45262"},"modified":"2021-01-26T13:10:09","modified_gmt":"2021-01-26T12:10:09","slug":"praha-predstavila-verejnosti-informacni-web-k-ockovani","status":"publish","type":"post","link":"https:\/\/www.praha7.cz\/praha-predstavila-verejnosti-informacni-web-k-ockovani\/","title":{"rendered":"Praha p\u0159edstavila ve\u0159ejnosti informa\u010dn\u00ed web  k&nbsp;o\u010dkov\u00e1n\u00ed"},"content":{"rendered":"<p>[perex]<\/p>\r\n<p>Hlavn\u00ed m\u011bsto Praha ve spolupr\u00e1ci s&nbsp;m\u011bstskou spole\u010dnost\u00ed Oper\u00e1tor ICT a&nbsp;agenturou DDB Prague p\u0159ipravilo komplexn\u00ed informa\u010dn\u00ed kampa\u0148 o&nbsp;o\u010dkov\u00e1n\u00ed proti nemoci covid-19 pro obyvatele Prahy. Z\u00e1kladn\u00edm n\u00e1strojem bude informa\u010dn\u00ed web <a href=\"http:\/\/ockovani.praha.eu\"><strong>ockovani.praha.eu<\/strong><\/a>. Jeho n\u00e1v\u0161t\u011bvn\u00edci na n\u011bm naleznou odpov\u011bdi na z\u00e1sadn\u00ed ot\u00e1zky ohledn\u011b o\u010dkov\u00e1n\u00ed p\u0159ipraven\u00e9 spole\u010dn\u011b s&nbsp;odborn\u00edky z&nbsp;oblasti zdravotnictv\u00ed. Dal\u0161\u00edm c\u00edlem webu bude vyvracet zav\u00e1d\u011bj\u00edc\u00ed a&nbsp;nepravdiv\u00e9 informace, kter\u00e9 se \u0161\u00ed\u0159\u00ed po soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\r\n<p>[\/perex]<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><iframe loading=\"lazy\" width=\"560\" height=\"314\" src=\"\/\/www.youtube.com\/embed\/M1umgmWScsg?feature=youtu\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><em>\u201eC\u00edt\u00edme pot\u0159ebu nab\u00eddnout lidem p\u0159ehledn\u011b a&nbsp;na jednom m\u00edst\u011b\u00a0v\u0161echny pot\u0159ebn\u00e9 informace ohledn\u011b o\u010dkov\u00e1n\u00ed. Vl\u00e1da toti\u017e zaspala nejen se zaji\u0161t\u011bn\u00edm vakc\u00edn pro nejrizikov\u011bj\u0161\u00ed skupiny, ale i&nbsp;se \u0161\u00ed\u0159en\u00edm pov\u011bdom\u00ed o&nbsp;samotn\u00e9m o\u010dkov\u00e1n\u00ed. Aby se lid\u00e9 mohli skute\u010dn\u011b rozhodnout, musej\u00ed m\u00edt dostatek relevantn\u00edch informac\u00ed. D\u011bkuji proto agentu\u0159e DDB Prague, kter\u00e1 zdarma poskytne vizu\u00e1ln\u00ed styl medi\u00e1ln\u00ed informa\u010dn\u00ed kampan\u011b, kter\u00fd bude ve\u0159ejnosti p\u0159edstaven v&nbsp;\u00fanoru,\u201c<\/em> \u0159\u00edk\u00e1 prim\u00e1tor hlavn\u00edho m\u011bsta Prahy Zden\u011bk H\u0159ib.<\/p>\r\n<p>Vizu\u00e1ly, kter\u00e9 se objev\u00ed ve 2.&nbsp;f\u00e1zi kampan\u011b v&nbsp;pr\u016fb\u011bhu \u00fanora, budou m\u00edt jednu spole\u010dnou komunika\u010dn\u00ed linku odkazuj\u00edc\u00ed k&nbsp;n\u00e1vratu do b\u011b\u017en\u00e9ho \u017eivota p\u0159ed pandemi\u00ed. Prvn\u00ed sada vizu\u00e1l\u016f bude pracovat s&nbsp;motivy rodiny, podnik\u00e1n\u00ed a&nbsp;vzd\u011bl\u00e1v\u00e1n\u00ed. D\u00e1le bude kampa\u0148 pracovat s&nbsp;motivy sportu, cestov\u00e1n\u00ed a&nbsp;kultury.\u00a0\u00a0<\/p>\r\n<p><em>\u201eNyn\u00ed se dost\u00e1v\u00e1me do kritick\u00e9 f\u00e1ze boje s&nbsp;pandemi\u00ed, kdy vedle zdravotn\u00edch rizik sv\u00e1d\u00edme boj s&nbsp;dezinformacemi kolem o\u010dkov\u00e1n\u00ed. Je na\u0161i povinnost\u00ed nenechat ob\u010dany napospas v\u0161em t\u011bm konspira\u010dn\u00edm a&nbsp;dezinforma\u010dn\u00edm kampan\u00edm, kter\u00e9 maj\u00ed za c\u00edl jenom zpomalen\u00ed n\u00e1vratu k&nbsp;b\u011b\u017en\u00e9mu, svobodn\u00e9mu \u017eivotu tak, jak jsme jej znali p\u0159ed pandemi\u00ed koronaviru. Od za\u010d\u00e1tku pandemie vl\u00e1da podce\u0148uje komunikaci s&nbsp;ve\u0159ejnost\u00ed. Vl\u00e1da ob\u010dan\u016fm oznamuje, zakazuje, na\u0159izuje, ale nic nevysv\u011btluje. V&nbsp;Praze jsme u\u017e v&nbsp;prvn\u00ed vln\u011b \u00fasp\u011b\u0161n\u011b realizovali Linku pomoci pro seniory nebo informa\u010dn\u00ed a&nbsp;rezerva\u010dn\u00ed web propojen\u00fd s&nbsp;odb\u011brov\u00fdmi m\u00edsty a&nbsp;i&nbsp;nyn\u00ed v&nbsp;komunikaci s&nbsp;ve\u0159ejnost\u00ed pokra\u010dujeme,\u201d<\/em> uv\u00e1d\u00ed n\u00e1m\u011bstek prim\u00e1tora pro bezpe\u010dnost Petr Hlubu\u010dek.\u00a0<\/p>\r\n<p><em>\u201eR\u00e1da bych pod\u011bkovala pan\u00ed prim\u00e1\u0159ce Han\u011b Roh\u00e1\u010dov\u00e9 z\u00a0Fakultn\u00ed nemocnice Bulovka, kter\u00e1 dohl\u00e9dla na spr\u00e1vnost odpov\u011bd\u00ed na nej\u010dast\u011bj\u0161\u00ed ot\u00e1zky ohledn\u011b o\u010dkov\u00e1n\u00ed. V\u011b\u0159\u00edm, \u017ee tyto informace pomohou mnoha nerozhodnut\u00fdch lidem v&nbsp;Praze. Kl\u00ed\u010dov\u00e9 je nyn\u00ed pomoci nejstar\u0161\u00edm lidem. Na webu lid\u00e9 najdou \u010d\u00edslo asisten\u010dn\u00ed linky pro seniory 800&nbsp;160&nbsp;166, kterou m\u011bsto provozuje ve spolupr\u00e1ci s&nbsp;neziskovou organizac\u00ed \u017divot 90 a&nbsp;d\u00edky kter\u00e9 pom\u00e1h\u00e1me senior\u016fm nad 80 let s&nbsp;registrac\u00ed a&nbsp;rezervac\u00ed term\u00ednu v&nbsp;Centr\u00e1ln\u00edm rezerva\u010dn\u00edm syst\u00e9mu. Mimo centr\u00e1ln\u00ed syst\u00e9m pokra\u010dujeme ve spolupr\u00e1ci s&nbsp;\u010cesk\u00fdm \u010derven\u00fdm k\u0159\u00ed\u017eem a&nbsp;M\u011bstskou poliklinikou Praha v&nbsp;o\u010dkov\u00e1n\u00ed senior\u016f a&nbsp;dal\u0161\u00edch kriticky ohro\u017een\u00fdch skupin lid\u00ed v&nbsp;pobytov\u00fdch soci\u00e1ln\u00edch slu\u017eb\u00e1ch a&nbsp;d\u00e1le tak\u00e9 v&nbsp;l\u016f\u017ekov\u00fdch za\u0159\u00edzen\u00edch zdravotn\u00ed p\u00e9\u010de,\u201d<\/em>\u00a0podot\u00fdk\u00e1 Milena Johnov\u00e1, radn\u00ed pro oblast soci\u00e1ln\u00edch v\u011bc\u00ed a&nbsp;zdravotnictv\u00ed.<\/p>\r\n<p>Aby m\u011bsto z\u00edskalo lep\u0161\u00ed p\u0159edstavu o&nbsp;tom, jak Pra\u017ean\u00e9 p\u0159istupuj\u00ed k&nbsp;o\u010dkov\u00e1n\u00ed, nechalo si od agentury MEDIAN zpracovat pr\u016fzkum ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed. \u201eChceme d\u00e1t lidem mo\u017enost se rozhodovat na z\u00e1klad\u011b skute\u010dn\u00fdch dat a&nbsp;ne dojm\u016f nebo fake news, kter\u00e9 se i&nbsp;kv\u016fli v\u00fdrok\u016fm n\u011bkter\u00fdch sou\u010dasn\u00fdch nebo b\u00fdval\u00fdch politik\u016f \u0161\u00ed\u0159\u00ed internetem a&nbsp;m\u00e9dii. Web proto obsahuje i&nbsp;celou sekci, kter\u00e1 se v\u011bnuje vyvracen\u00ed dezinformac\u00ed a&nbsp;na n\u00ed\u017e spolupracujeme s&nbsp;m\u011bstskou organizac\u00ed Pra\u017esk\u00fd inova\u010dn\u00ed institut,\u201d dod\u00e1v\u00e1 Zden\u011bk H\u0159ib.\u00a0<\/p>\r\n<p>Pr\u016fzkum od spole\u010dnosti MEDIAN uk\u00e1zal, \u017ee zhruba 65&nbsp;% Pra\u017ean\u016f m\u00e1 v&nbsp;tuto chv\u00edli z\u00e1jem nechat se o\u010dkovat. Nej\u010dast\u011bj\u0161\u00ed motivac\u00ed je\u00a0 ochrana vlastn\u00edho zdrav\u00ed, ochrana zdrav\u00ed bl\u00edzk\u00fdch a&nbsp;p\u0159\u00edbuzn\u00fdch a&nbsp;vidina n\u00e1vratu k&nbsp;b\u011b\u017en\u00e9mu \u017eivotu. Zhruba 40&nbsp;% Pra\u017ean\u016f se domn\u00edv\u00e1, \u017ee nem\u00e1 o&nbsp;o\u010dkov\u00e1n\u00ed dostatek praktick\u00fdch informac\u00ed. Ty by nej\u010dast\u011bji cht\u011bli z\u00edskat z&nbsp;p\u0159ehledn\u00e9 webov\u00e9 str\u00e1nky, d\u00e1le maj\u00ed z\u00e1jem nap\u0159\u00edklad tak\u00e9 o&nbsp;telefon\u00e1t s&nbsp;praktick\u00fdm l\u00e9ka\u0159em \u010di informa\u010dn\u00ed let\u00e1k do schr\u00e1nky.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h3><a href=\"http:\/\/ockovani.praha.eu\">ockovani.praha.eu<\/a><\/h3>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"[perex] Hlavn\u00ed m\u011bsto Praha ve spolupr\u00e1ci s&nbsp;m\u011bstskou spole\u010dnost\u00ed Oper\u00e1tor ICT a&nbsp;agenturou DDB Prague p\u0159ipravilo komplexn\u00ed informa\u010dn\u00ed kampa\u0148 o&nbsp;o\u010dkov\u00e1n\u00ed proti nemoci covid-19 pro obyvatele Prahy. Z\u00e1kladn\u00edm n\u00e1strojem bude informa\u010dn\u00ed web ockovani.praha.eu. Jeho n\u00e1v\u0161t\u011bvn\u00edci na n\u011bm naleznou odpov\u011bdi na z\u00e1sadn\u00ed ot\u00e1zky ohledn\u011b o\u010dkov\u00e1n\u00ed p\u0159ipraven\u00e9 spole\u010dn\u011b s&nbsp;odborn\u00edky z&nbsp;oblasti zdravotnictv\u00ed. Dal\u0161\u00edm c\u00edlem webu bude vyvracet zav\u00e1d\u011bj\u00edc\u00ed a&nbsp;nepravdiv\u00e9 informace, kter\u00e9 [&hellip;]","protected":false},"author":5,"featured_media":45263,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[],"_links":{"self":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts\/45262"}],"collection":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/comments?post=45262"}],"version-history":[{"count":2,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts\/45262\/revisions"}],"predecessor-version":[{"id":45265,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts\/45262\/revisions\/45265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/media\/45263"}],"wp:attachment":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/media?parent=45262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/categories?post=45262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/tags?post=45262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}