[perex]<\/p>\r\n
Na dne\u0161n\u00edm jedn\u00e1n\u00ed Rada hl. m. Prahy rozhodla o roz\u0161\u00ed\u0159en\u00ed vyhl\u00e1\u0161ky, kter\u00e1 reguluje reklamu ve ve\u0159ejn\u00fdch prostranstv\u00edch. Zm\u011bna se dotkne v\u0161ech pam\u00e1tkov\u011b chr\u00e1n\u011bn\u00fdch \u00fazem\u00ed, kde budou zak\u00e1z\u00e1ny reklamn\u00ed plachty. Vyhl\u00e1\u0161ka bude \u00fa\u010dinn\u00e1 od 1. \u010drvence 2021<\/p>\r\n
[\/perex]<\/p>\r\n
\u201eV pam\u00e1tkov\u011b chr\u00e1n\u011bn\u00fdch \u00fazem\u00edch se nach\u00e1z\u00ed \u0159ada kr\u00e1sn\u00fdch dom\u016f, reklamn\u00ed plachty na fas\u00e1d\u00e1ch je \u010dasto zakr\u00fdvaj\u00ed a t\u00edm zcela m\u011bn\u00ed nejen na\u0161e vn\u00edm\u00e1n\u00ed architektury samotn\u00fdch objekt\u016f, ale p\u0159edev\u0161\u00edm celkov\u00fd dojem z\u00a0prostoru. Dlouhodob\u011b se sna\u017e\u00edme o zlep\u0161ov\u00e1n\u00ed kvality ve\u0159ejn\u00fdch prostranstv\u00ed, tedy m\u00edst, kter\u00e1 jako obyvatel\u00e9 m\u011bsta sd\u00edl\u00edme. Jsem r\u00e1d, \u017ee tak \u010din\u00edme nejen stavebn\u00edmi \u00fapravami ulic a n\u00e1m\u011bst\u00ed, ale i legislativn\u00edmi kroky, mezi kter\u00e9 se \u0159ad\u00ed i dnes schv\u00e1len\u00e9 na\u0159\u00edzen\u00ed, \u201c<\/em> \u0159\u00edk\u00e1 Petr Hlav\u00e1\u010dek, n\u00e1m\u011bstek prim\u00e1tora a radn\u00ed pro oblast pro \u00fazemn\u00edho rozvoje.<\/p>\r\n Na\u0159\u00edzen\u00ed, kter\u00e9 reguluje reklamu, v\u00a0Praze plat\u00ed od roku 2006. Dosud se v\u0161ak t\u00fdkalo pouze nejp\u0159\u00edsn\u011bji chr\u00e1n\u011bn\u00e9 pam\u00e1tkov\u00e9 rezervace v\u00a0historick\u00e9m centru Prahy. Nyn\u00ed se roz\u0161i\u0159uje na v\u0161echna dal\u0161\u00ed pam\u00e1tkov\u011b chr\u00e1n\u011bn\u00e1 \u00fazem\u00ed: zejm\u00e9na na \u010dtvrti v\u00a0\u0161ir\u0161\u00edm centru Prahy, jako jsou Vinohrady, Letn\u00e1, Dejvice, \u010di Sm\u00edchov, ale i do dal\u0161\u00edch oblast\u00ed, kam sah\u00e1 ochrann\u00e9 p\u00e1smo Pra\u017esk\u00e9 pam\u00e1tkov\u00e9 rezervace.<\/p>\r\n \u201eReklama do m\u011bsta pat\u0159\u00ed, ale v\u00a0kultivovan\u00e9 podob\u011b. Sna\u017e\u00edme se proto pro v\u0161echny druhy reklamy stanovit jasn\u00e1 a srozumiteln\u00e1 pravidla. Jedn\u00edm z\u00a0nich je to, \u017ee by se reklamn\u00ed plachty nem\u011bly objevovat v\u00a0pam\u00e1tkov\u011b chr\u00e1n\u011bn\u00fdch \u00fazem\u00edch,\u201c<\/em> dopl\u0148uje Hana T\u0159e\u0161t\u00edkov\u00e1, radn\u00ed pro oblast kultury, pam\u00e1tkov\u00e9 p\u00e9\u010de a cestovn\u00ed ruch.<\/p>\r\n Dnes schv\u00e1len\u00e1 vyhl\u00e1\u0161ka bude m\u00edt t\u0159i stupn\u011b p\u0159\u00edsnosti. Nejp\u0159\u00edsn\u011bj\u0161\u00ed pravidla i nad\u00e1le plat\u00ed na \u00fazem\u00ed Pra\u017esk\u00e9 pam\u00e1tkov\u00e9 rezervace, kde se oproti sou\u010dasn\u00e9mu stavu t\u00e9m\u011b\u0159 nic nem\u011bn\u00ed. Do druh\u00e9ho p\u00e1sma budou spadat pam\u00e1tkov\u00e9 z\u00f3ny, kde bude platit m\u00e9n\u011b p\u0159\u00edsn\u00e1 varianta, zakazuj\u00edc\u00ed \u0161\u00ed\u0159en\u00ed reklamn\u00edch plachet a banner\u016f, reklamy dodate\u010dn\u011b um\u00edst\u011bn\u00e9 na dopravn\u00edch prost\u0159edc\u00edch, ale taky rozd\u00e1v\u00e1n\u00ed let\u00e1k\u016f a vylepov\u00e1n\u00ed plak\u00e1t\u016f mimo zkolaudovan\u00e1 m\u00edsta. Ve t\u0159et\u00edm p\u00e1smu, na \u00fazem\u00ed ochrann\u00e9ho p\u00e1sma Pra\u017esk\u00e9 pam\u00e1tkov\u00e9 rezervace, budou zak\u00e1z\u00e1ny jen ty nejru\u0161iv\u011bj\u0161\u00ed druhy reklamy – reklamn\u00ed plachty a reklamy na dopravn\u00edch prost\u0159edc\u00edch (zejm\u00e9na p\u0159\u00edv\u011bsy s\u00a0reklamn\u00edmi tabulemi, umis\u0165ovan\u00e9 pod\u00e9l silnic a na parkovi\u0161t\u011b).<\/p>\r\n Vyhl\u00e1\u0161ka je koncipovan\u00e1 tak, aby se vztahovala jen na reklamu, kter\u00e1 nen\u00ed zkolaudovan\u00e1 podle stavebn\u00edho z\u00e1kona. Nepostihne tedy podnikatele t\u00edm, \u017ee by jim znemo\u017enila instalovat si reklamn\u00ed za\u0159\u00edzen\u00ed v\u00a0bl\u00edzkosti jejich provozovny. I nad\u00e1le bude mo\u017en\u00e9 reklamn\u00ed za\u0159\u00edzen\u00ed um\u00edstit, jen bude nutn\u00e9 dodr\u017eet ustanoven\u00ed Pra\u017esk\u00fdch stavebn\u00edch p\u0159edpis\u016f, kter\u00e9 stanov\u00ed kup\u0159\u00edkladu jej\u00ed maxim\u00e1ln\u00ed rozm\u011bry. Stavebn\u00ed \u00fa\u0159ad tak\u00e9 zkontroluje proveden\u00ed a stabilitu nosi\u010de. Skon\u010d\u00ed v\u0161ak praxe, kdy si dnes lid\u00e9 \u201enadivoko\u201c um\u00eds\u0165uj\u00ed plachty a bannery na ploty \u010di fas\u00e1dy. Na reklamn\u00ed plachty se toti\u017e dosud \u017e\u00e1dn\u00e1 regulace nevztahovala.<\/p>\r\n \u201eJsem moc r\u00e1da, \u017ee snaha o omezov\u00e1n\u00ed vizu\u00e1ln\u00edho smogu m\u00e1 podporu nap\u0159\u00ed\u010d celou koalic\u00ed. Postupn\u011b stanovujeme koncep\u010dn\u00ed \u0159e\u0161en\u00ed pro v\u0161echny druhy reklamn\u00edch nosi\u010d\u016f, kter\u00e9 v\u00a0Praze jsou. Na ja\u0159e jsme vydali Manu\u00e1l pro kultivovanou Prahu, kter\u00fd \u0159e\u0161\u00ed hlavn\u011b reklamn\u00ed ozna\u010dov\u00e1n\u00ed obchod\u016f, revidujeme smlouvy na reklamu na m\u011bstsk\u00fdch pozemc\u00edch, \u0159e\u0161\u00edme konkr\u00e9tn\u00ed kauzy nepovolen\u00e9 reklamy,\u201c<\/em> dod\u00e1v\u00e1 T\u0159e\u0161t\u00edkov\u00e1.<\/p>\r\n D\u00edky vyhl\u00e1\u0161ce, kterou dnes m\u011bsto roz\u0161\u00ed\u0159ilo, se ned\u00e1vno poda\u0159ilo vy\u0159e\u0161it probl\u00e9m velkoform\u00e1tov\u00e9 reklamn\u00ed plachty, kter\u00e1 zakr\u00fdvala fas\u00e1du dvou dom\u016f v\u00a0p\u0159edpol\u00ed Nuselsk\u00e9ho mostu. Plachta byla neleg\u00e1ln\u00ed, jeliko\u017e se nach\u00e1z\u00ed na \u00fazem\u00ed Pra\u017esk\u00e9 pam\u00e1tkov\u00e9 rezervace, kde regulace plachet ji\u017e n\u011bkolik let plat\u00ed.<\/p>\r\n \u201eVelmi m\u011b t\u011b\u0161\u00ed, \u017ee se m\u011bstu da\u0159\u00ed pokra\u010dovat v\u00a0regulaci reklamy. Institut pl\u00e1nov\u00e1n\u00ed a rozvoje Prahy dlouhodob\u011b usiluje o to, aby v Praze op\u011bt vznikl kultivovan\u00fd ve\u0159ejn\u00fd prostor, kde m\u00e1 reklama sv\u00e1 jasn\u00e1 pravidla. Proto jsme u\u017e v\u00a0roce 2014 vytvo\u0159ili Manu\u00e1l tvorby ve\u0159ejn\u00fdch prostranstv\u00ed, kter\u00fd obsahuje i n\u00e1vod na to, jak ve m\u011bst\u011b s\u00a0reklamou zach\u00e1zet. V\u011b\u0159\u00edm, \u017ee roz\u0161\u00ed\u0159en\u00ed vyhl\u00e1\u0161ky povede k\u00a0tomu, \u017ee n\u00e1m v\u0161em bude v\u00a0Praze zase o n\u011bco l\u00e9pe,\u201c<\/em> vysv\u011btluje Ond\u0159ej Boh\u00e1\u010d, \u0159editel Institutu pl\u00e1nov\u00e1n\u00ed a rozvoje Prahy.<\/p>\r\n Vyhl\u00e1\u0161ku p\u0159ipravil Magistr\u00e1t hl. m. Prahy ve spolupr\u00e1ci s\u00a0Institutem pl\u00e1nov\u00e1n\u00ed a rozvoje hl. m. Prahy. Platit bude od \u010dervence p\u0159\u00ed\u0161t\u00edho roku, co\u017e by m\u011blo provozovatel\u016fm reklamn\u00edch plachet a dal\u0161\u00edch typ\u016f reklamy d\u00e1t dostatek \u010dasu k\u00a0tomu, aby sv\u00e1 za\u0159\u00edzen\u00ed odstranili.<\/p>","protected":false},"excerpt":{"rendered":"[perex] Na dne\u0161n\u00edm jedn\u00e1n\u00ed Rada hl. m. Prahy rozhodla o roz\u0161\u00ed\u0159en\u00ed vyhl\u00e1\u0161ky, kter\u00e1 reguluje reklamu ve ve\u0159ejn\u00fdch prostranstv\u00edch. Zm\u011bna se dotkne v\u0161ech pam\u00e1tkov\u011b chr\u00e1n\u011bn\u00fdch \u00fazem\u00ed, kde budou zak\u00e1z\u00e1ny reklamn\u00ed plachty. Vyhl\u00e1\u0161ka bude \u00fa\u010dinn\u00e1 od 1. \u010drvence 2021 [\/perex] \u201eV pam\u00e1tkov\u011b chr\u00e1n\u011bn\u00fdch \u00fazem\u00edch se nach\u00e1z\u00ed \u0159ada kr\u00e1sn\u00fdch dom\u016f, reklamn\u00ed plachty na fas\u00e1d\u00e1ch je \u010dasto zakr\u00fdvaj\u00ed a t\u00edm zcela m\u011bn\u00ed […]","protected":false},"author":5,"featured_media":43881,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34,74],"tags":[],"_links":{"self":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts\/43879"}],"collection":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/comments?post=43879"}],"version-history":[{"count":1,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts\/43879\/revisions"}],"predecessor-version":[{"id":43882,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts\/43879\/revisions\/43882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/media\/43881"}],"wp:attachment":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/media?parent=43879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/categories?post=43879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/tags?post=43879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}