[perex]<\/p>\r\n
Plastov\u00e9 trdeln\u00edky na barokn\u00edch fas\u00e1d\u00e1ch, v\u00fdlohy polepen\u00e9 fotkami potravin, historick\u00e9 okenice ov\u011b\u0161en\u00e9 policemi s\u00a0matrjo\u0161kami. Prahu v\u00a0posledn\u00edch letech tr\u00e1p\u00ed vizu\u00e1ln\u00ed smog, zejm\u00e9na k\u0159iklav\u00e1 reklama, v\u0161udyp\u0159\u00edtomn\u00e1 v\u00fdhradn\u011b v\u00a0historick\u00e9m centru m\u011bsta. Radn\u00ed hl. m. Prahy pro kulturu a pam\u00e1tkovou p\u00e9\u010di Hana T\u0159e\u0161t\u00edkov\u00e1 proto se sv\u00fdm t\u00fdmem p\u0159ipravila Manu\u00e1l pro kultivovanou Prahu, kter\u00fd jasn\u011b pojmenov\u00e1v\u00e1 pravidla, kter\u00e1 je v\u00a0centru m\u011bsta t\u0159eba dodr\u017eet.<\/p>\r\n
[\/perex]<\/p>\r\n
\u201eMrz\u00ed m\u011b, kdy\u017e vid\u00edm kr\u00e1sn\u00e9 historick\u00e9 fas\u00e1dy pokryt\u00e9 lacin\u00fdmi plastov\u00fdmi cedulemi. Praha je jedine\u010dn\u00e1, ale pod n\u00e1nosem reklam se jej\u00ed jedine\u010dnost ztr\u00e1c\u00ed. Reklama p\u0159itom nemus\u00ed b\u00fdt otravn\u00e1 a\u00a0nevkusn\u00e1 \u2013 kr\u00e1sn\u00e1 v\u00fdloha \u010di firemn\u00ed n\u00e1pis mohou hodnotu m\u00edsta pozvednout. Proto jsme p\u0159ipravili manu\u00e1l, kter\u00fd m\u00e1 pomoci vizu\u00e1ln\u00ed smog omezit,\u201c<\/em> \u0159\u00edk\u00e1 radn\u00ed Hana T\u0159e\u0161t\u00edkov\u00e1.<\/p>\r\n Manu\u00e1l pro kultivovanou Prahu m\u00e1 slou\u017eit zejm\u00e9na podnikatel\u016fm, kte\u0159\u00ed maj\u00ed v\u00a0centru svou provozovnu. Legislativa v\u00a0oblasti reklamy je v\u00a0tomto ohledu velmi rozt\u0159\u00ed\u0161t\u011bn\u00e1 a je proto t\u011b\u017ek\u00e9 zjistit, jak\u00e9 v\u0161echny p\u0159edpisy je t\u0159eba dodr\u017eet. Mnoho reklam je proto dnes umis\u0165ov\u00e1no bez \u0159\u00e1dn\u00e9ho povolen\u00ed a v\u00a0rozporu s\u00a0p\u0159edpisy. Manu\u00e1l tak pom\u016f\u017ee podnikatel\u016fm vyznat se v\u00a0tom, co je t\u0159eba dodr\u017eet, a z\u00e1rove\u0148 p\u0159in\u00e1\u0161\u00ed n\u00e1vod, jak z\u00edskat v\u0161echna povolen\u00ed.<\/p>\r\n \u201eZa\u010dali jsme tak, \u017ee jsme se se\u0161li se z\u00e1stupci jednotliv\u00fdch \u00fa\u0159ad\u016f a shrnuli si, jak\u00e9 z\u00e1kony a p\u0159edpisy v\u00a0oblasti reklamy v\u00a0centru Prahy plat\u00ed,\u201c vysv\u011btluje Krist\u00fdna Dr\u00e1palov\u00e1, kter\u00e1 m\u011bla projekt manu\u00e1lu na starosti. \u201eTak jsme zjistili, \u017ee mezi kompetencemi jednotliv\u00fdch \u00fa\u0159ad\u016f jsou mezery. Proto jsme doplnili n\u011bkolik nov\u00fdch pravidel, kter\u00e1 dosud nemaj\u00ed oporu v\u00a0\u010desk\u00fdch z\u00e1konech. T\u00fdk\u00e1 se to t\u0159eba polep\u016f. Kompletn\u00ed soubor pravidel potom schv\u00e1lila m\u011bstsk\u00e1 rada a jsou nyn\u00ed z\u00e1vazn\u00e9 pro v\u0161echny objekty v\u00a0majetku hlavn\u00edho m\u011bsta, stejn\u011b tak pro\u0161ly schv\u00e1len\u00edm i v Praze 1. M\u011bsto tak za\u010dne t\u00edm, \u017ee si zamete p\u0159ed vlastn\u00edm prahem a d\u00e1 p\u0159\u00edklad ostatn\u00edm majitel\u016fm nemovitost\u00ed,\u201c<\/em> up\u0159es\u0148uje Dr\u00e1palov\u00e1.<\/p>\r\n O ilustrovanou podobu manu\u00e1lu se postarala Anastasia Vrublevsk\u00e1 z grafick\u00e9ho studia noBrother. Praha tak nav\u00e1zala na dal\u0161\u00ed \u010desk\u00e1 m\u011bsta, kter\u00e1 ji\u017e manu\u00e1l reklamy vydala, zejm\u00e9na Brno a Ostravu.<\/p>\r\n \u201eVyd\u00e1n\u00edm manu\u00e1lu ale na\u0161e pr\u00e1ce v\u00a0oblasti vizu\u00e1ln\u00edho smogu nekon\u010d\u00ed. Na jeho vyd\u00e1n\u00ed nav\u00e1\u017ee intenzivn\u011bj\u0161\u00ed kontroln\u00ed \u010dinnost, ale i motivace podnikatel\u016f pomoc\u00ed grantov\u00e9ho syst\u00e9mu, kter\u00fd budeme v\u00a0nejbli\u017e\u0161\u00edch t\u00fddnech p\u0159edkl\u00e1dat ke schv\u00e1len\u00ed Rad\u011b hlavn\u00edho m\u011bsta Prahy. Jednat budeme tak\u00e9 s\u00a0firmami, jejich\u017e pobo\u010dky v\u00a0centru s\u00eddl\u00ed, a m\u00edstn\u00edmi podnikateli,\u201c<\/em> dod\u00e1v\u00e1 radn\u00ed T\u0159e\u0161t\u00edkov\u00e1.<\/p>\r\n V\u00edce informac\u00ed naleznete zde:\u00a0www.kultivovana.praha.eu<\/a>. P\u0159\u00edklady dobr\u00e9 praxe i nejr\u016fzn\u011bj\u0161\u00ed proh\u0159e\u0161ky v\u00a0oblasti vizu\u00e1ln\u00edho smogu budou prezentov\u00e1ny i na instagramov\u00e9m kan\u00e1lu Kultivovan\u00e1 Praha.<\/p>\r\n <\/p>\r\n <\/p>","protected":false},"excerpt":{"rendered":"[perex] Plastov\u00e9 trdeln\u00edky na barokn\u00edch fas\u00e1d\u00e1ch, v\u00fdlohy polepen\u00e9 fotkami potravin, historick\u00e9 okenice ov\u011b\u0161en\u00e9 policemi s\u00a0matrjo\u0161kami. Prahu v\u00a0posledn\u00edch letech tr\u00e1p\u00ed vizu\u00e1ln\u00ed smog, zejm\u00e9na k\u0159iklav\u00e1 reklama, v\u0161udyp\u0159\u00edtomn\u00e1 v\u00fdhradn\u011b v\u00a0historick\u00e9m centru m\u011bsta. Radn\u00ed hl. m. Prahy pro kulturu a pam\u00e1tkovou p\u00e9\u010di Hana T\u0159e\u0161t\u00edkov\u00e1 proto se sv\u00fdm t\u00fdmem p\u0159ipravila Manu\u00e1l pro kultivovanou Prahu, kter\u00fd jasn\u011b pojmenov\u00e1v\u00e1 pravidla, kter\u00e1 je v\u00a0centru […]","protected":false},"author":5,"featured_media":38383,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[],"_links":{"self":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts\/38381"}],"collection":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/comments?post=38381"}],"version-history":[{"count":1,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts\/38381\/revisions"}],"predecessor-version":[{"id":38385,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/posts\/38381\/revisions\/38385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/media\/38383"}],"wp:attachment":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/media?parent=38381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/categories?post=38381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/tags?post=38381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Manu\u00e1l pro kultivovanou Prahu ke sta\u017een\u00ed<\/a><\/h3>\r\n