[\/perex]<\/p>\r\n
<\/h3>\r\n<\/ul>\r\nCen\u00edk inzerce s pravidly a technick\u00fdmi podm\u00ednkami ke sta\u017een\u00ed \u2013 platn\u00fd od 1. 11. 2021<\/strong><\/span><\/span><\/a>
\r\n
\r\n<\/h3>\r\nPlacen\u00e1 inzerce v Hobuletu<\/span><\/h2>\r\n\r\n![\"\"](\"https:\/\/www.praha7.cz\/wp-content\/uploads\/2018\/03\/hobulet-formaty-inzerce-914x1000.png\")
<\/a>Form\u00e1ty inzerce a jejich ceny (bez DPH).<\/figcaption><\/figure>\r\n\r\n<\/a><\/p>\r\n5+1 zdarma<\/h3>\r\n
Objednejte p\u011bt inzer\u00e1t\u016f a \u0161est\u00fd v\u00e1m otiskneme zdarma. Je mo\u017en\u00e9 objednat p\u011bt opakov\u00e1n\u00ed v p\u011bti vyd\u00e1n\u00edch, stejn\u011b jako p\u011bt r\u016fzn\u00fdch inzer\u00e1t\u016f v jednom vyd\u00e1n\u00ed. Sleva v\u0161ak plat\u00ed pouze p\u0159i \u00fahrad\u011b cel\u00e9 objedn\u00e1vky.<\/p>\r\n
Agenturn\u00ed sleva<\/h3>\r\n
Pro agentury nab\u00edz\u00edme 45% slevu z uveden\u00fdch cen bez DPH. Podm\u00ednkou pro z\u00edsk\u00e1n\u00ed slevy je prok\u00e1z\u00e1n\u00ed se p\u0159\u00edslu\u0161n\u00fdm \u017eivnostensk\u00fdm opr\u00e1vn\u011bn\u00edm a minim\u00e1ln\u00ed odb\u011br inzerce v hodnot\u011b p\u0159evy\u0161uj\u00edc\u00ed 30 999,- v cen\u00edkov\u00fdch cen\u00e1ch v jednom vyd\u00e1n\u00ed.<\/p>\r\n
Platebn\u00ed podm\u00ednky<\/h3>\r\n
Inzerce je rezervov\u00e1na teprve po zaplacen\u00ed. Platba prob\u00edh\u00e1 bezhotovostn\u011b. Inzerci je nutn\u00e9 uhradit p\u0159edem, tak aby do 5. dne v m\u011bs\u00edci byla p\u0159ips\u00e1na na \u00fa\u010det M\u010c Praha 7.\u00a0<\/p>\r\n
Reklamace<\/h3>\r\n
Reklamaci lze uplatnit pouze p\u00edsemn\u011b nejpozd\u011bji do 14 dn\u016f od data uve\u0159ejn\u011bn\u00ed inzer\u00e1tu.<\/p>\r\n
\r\n \r\n \r\n \r\n Etick\u00fd kodex inzerce v Hobuletu <\/i>\r\n <\/a>\r\n <\/h3>\r\n \r\n <\/div>\r\n\r\n \r\n \r\n \r\nUve\u0159ejn\u011bn\u00e9 inzer\u00e1ty mus\u00ed b\u00fdt v souladu s Kodexem reklamy, kterou zpracovala Rada pro reklamu. Kodex reklamy vych\u00e1z\u00ed z mezin\u00e1rodn\u011b uzn\u00e1van\u00e9 z\u00e1sady reklamn\u00ed praxe vypracovan\u00e9 Mezin\u00e1rodn\u00ed obchodn\u00ed komorou.<\/p>\r\n
Inzerce slou\u017e\u00ed k informov\u00e1n\u00ed ve\u0159ejnosti p\u016fsoben\u00ed na ob\u010dany \u010cesk\u00e9 republiky.<\/p>\r\n
Inzerce uve\u0159ejn\u011bn\u00e1 v Hobuletu mus\u00ed b\u00fdt pravdiv\u00e1, slu\u0161n\u00e1 a \u010destn\u00e1. Mus\u00ed b\u00fdt vytv\u00e1\u0159ena s v\u011bdom\u00edm odpov\u011bdnosti v\u016f\u010di spot\u0159ebiteli i spole\u010dnosti.<\/p>\r\n
Mus\u00ed respektovat z\u00e1sady \u010destn\u00e9ho sout\u011b\u017een\u00ed konkurent\u016f.<\/p>\r\n
Nesm\u00ed nav\u00e1d\u011bt k poru\u0161ov\u00e1n\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f nebo budit dojem, \u017ee s jejich poru\u0161ov\u00e1n\u00edm souhlas\u00ed.<\/p>\r\n
Nesm\u00ed \u0161\u00ed\u0159it klamav\u00e9 \u00fadaje.<\/p>\r\n
Nesm\u00ed obsahovat prvky sni\u017euj\u00edc\u00ed lidskou d\u016fstojnost.<\/p>\r\n
Nesm\u00ed zneu\u017e\u00edvat d\u016fv\u011bru spot\u0159ebitele \u010di nedostatku jeho zku\u0161enost\u00ed \u010di znalost\u00ed.<\/p>\r\n
Nesm\u00ed vyu\u017e\u00edvat podprahov\u00e9 vn\u00edm\u00e1n\u00ed spot\u0159ebitele.<\/p>\r\n
Nesm\u00ed obsahovat nic, co by vedlo k\u00a0n\u00e1siln\u00fdm akt\u016fm nebo co n\u00e1siln\u00fdm akt\u016fm vyjad\u0159ovalo podporu.<\/p>\r\n
Nesm\u00ed zneu\u017e\u00edvat p\u0159edsudk\u016f a pov\u011br.<\/p>\r\n
Reklama nesm\u00ed obsahovat nic, co by nepochybn\u00fdm zp\u016fsobem ur\u00e1\u017eelo n\u00e1rodnostn\u00ed, rasov\u00e9 nebo n\u00e1bo\u017eensk\u00e9 c\u00edt\u011bn\u00ed spot\u0159ebitel\u016f.<\/p>\r\n
Nesm\u00ed podporovat \u010di vychvalovat chov\u00e1n\u00ed, po\u0161kozuj\u00edc\u00ed \u017eivotn\u00ed prost\u0159ed\u00ed nad spole\u010densky akceptovanou m\u00edru.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n
\r\n \r\n \r\n \r\n Redakce Hobuletu si vyhrazuje pr\u00e1vo <\/i>\r\n <\/a>\r\n <\/h3>\r\n \r\n <\/div>\r\n\r\n \r\n \r\n \r\nNeuve\u0159ej\u0148ovat inzer\u00e1ty s jednozna\u010dnou nab\u00eddkou sexu\u00e1ln\u00edch slu\u017eeb.<\/p>\r\n
Neuve\u0159ej\u0148ovat reklamy na z\u00e1silkov\u00fd prodej.<\/p>\r\n
Neuve\u0159ej\u0148ovat soukrom\u00e9 inzer\u00e1ty typu \u201ePr\u00e1ce doma \u2013 v\u00fdd\u011blek a\u017e 50 000 K\u010d t\u00fddn\u011b\u201c.<\/p>\r\n
Neuve\u0159ej\u0148ovat inzerci na nebankovn\u00ed p\u016fj\u010dky.\u00a0<\/p>\r\n
Neuve\u0159ej\u0148ovat inzerci, kter\u00e1 by povzbuzovala d\u011bti k tomu, aby chodily na nezn\u00e1m\u00e1 m\u00edsta nebo hovo\u0159ily s nezn\u00e1m\u00fdmi lidmi.<\/p>\r\n
Neuve\u0159ej\u0148ovat \u017e\u00e1dnou reklamu na komer\u010dn\u00ed produkt \u010di slu\u017ebu, kter\u00e1 by obsahovala v\u00fdzvu d\u011btem a kter\u00e1 by jak\u00fdmkoliv zp\u016fsobem nazna\u010dovala, \u017ee pokud si d\u011bti samy nekoup\u00ed produkt, nespln\u00ed n\u011bjakou povinnost. M\u00e1-li reklama zahrnovat odkaz na d\u011btskou sout\u011b\u017e, sb\u011br kupon\u016f, nab\u00eddky pr\u00e9mi\u00ed, tahy cen mus\u00ed b\u00fdt vhodn\u00fdm zp\u016fsobem publikov\u00e1na jasn\u00e1 pravidla hry<\/p>\r\n
Neuve\u0159ej\u0148ovat reklamu na loterie a jin\u00e9 podobn\u00e9 hry.<\/p>\r\n
Ve sporn\u00fdch p\u0159\u00edpadech m\u00e1 kone\u010dn\u00e9 pr\u00e1vo veta Odbor Kancel\u00e1\u0159 starosty a tajemn\u00edka.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n
\r\n \r\n \r\n \r\n Pravidla pro pod\u00e1v\u00e1n\u00ed inzerce do Hobuletu <\/i>\r\n <\/a>\r\n <\/h3>\r\n \r\n <\/div>\r\n\r\n \r\n \r\n \r\nPravideln\u00e9 uve\u0159ej\u0148ov\u00e1n\u00ed inzerce nesm\u00ed p\u0159ekro\u010dit 25 % rozsahu periodika.<\/p>\r\n
Redak\u010dn\u00ed rada doporu\u010dila plo\u0161n\u00e9 inzer\u00e1ty uve\u0159ej\u0148ovat na t\u0159et\u00ed a \u010dtvrt\u00e9 stran\u011b ob\u00e1lky a jedn\u00e9 vnit\u0159n\u00ed stran\u011b (p\u0159i rozsahu 24 stran).<\/p>\r\n
Z\u00e1vazn\u00e9 objedn\u00e1vky inzerce jsou p\u0159ij\u00edm\u00e1ny v origin\u00e1ln\u00ed podob\u011b nebo e-mailem (v\u010detn\u011b podpisu a raz\u00edtka) do 1. dne b\u011b\u017en\u00e9ho m\u011bs\u00edce. Formul\u00e1\u0159 ke sta\u017een\u00ed naleznete na konci textu.<\/p>\r\n
Inzer\u00e1ty je nutn\u00e9 dodat v elektronick\u00e9 podob\u011b. Inzer\u00e1ty nejsou v redakci upravov\u00e1ny, je nutn\u00e9 jejich dod\u00e1n\u00ed tzv. na kl\u00ed\u010d.<\/p>\r\n
Inzerce je rezervov\u00e1na teprve po zaplacen\u00ed. Platba prob\u00edh\u00e1 bezhotovostn\u011b. Inzerci je nutn\u00e9 uhradit p\u0159edem do 5. dne v m\u011bs\u00edci.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n
\r\n \r\n \r\n \r\n Technick\u00e9 parametry <\/i>\r\n <\/a>\r\n <\/h3>\r\n \r\n <\/div>\r\n\r\n \r\n \r\n \r\n204 x 286 mm (\u0161 x v)<\/p>\r\n
Pap\u00edr: UPM News 60 g\/m<\/p>\r\n
Tiskov\u00fd rastr: 40 linek\/cm (100 lpi)\u00a0<\/p>\r\n
Soubory PDF (dle standardu PDF\/X-1a:2001), kompozitn\u00ed, kter\u00e9 maj\u00ed vlo\u017een\u00e9 obr\u00e1zky a fonty. Obrazov\u00e9 polot\u00f3nov\u00e9 p\u0159edlohy s minim\u00e1ln\u00edm rozli\u0161en\u00edm 250 dpi.<\/p>\r\n
Plnobarevn\u00e9 inzer\u00e1ty (4C)<\/h4>\r\n
P\u0159i p\u0159evodu z RGB do CMYK je nutn\u00e9 pou\u017e\u00edt parametry p\u0159evodu definovan\u00e9 vydavatelstv\u00edm, p\u0159\u00edpadn\u011b ICC profil definovan\u00fd a dodan\u00fd redakc\u00ed.<\/p>\r\n
ICC profil lze st\u00e1hnout ze str\u00e1nek tisk\u00e1rny (MAFRA – technick\u00e1 dokumentace<\/a>)<\/p>\r\nD\u016fle\u017eit\u00e9 informace<\/h4>\r\n
Sou\u010det \u010dty\u0159 barev maxim\u00e1ln\u011b 240 % (v neutr\u00e1ln\u00ed \u0161ed\u00e9), tzn.: maxim\u00e1ln\u00ed pokryt\u00ed archu barvou v libovoln\u00e9m m\u00edst\u011b nesm\u00ed p\u0159ekro\u010dit 240 %!<\/p>\r\n
Do dokumentu nevkl\u00e1dat pasovac\u00ed zna\u010dky ani spad\u00e1vku.<\/p>\r\n
Pro \u010dern\u00e9 p\u00edsmo nepou\u017e\u00edvat barvu slo\u017eenou ze v\u0161ech CMYK barev.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n
P\u0159enos dat<\/h3>\r\n
Na adresu referentky Petry Vy\u0161\u00ednsk\u00e9 (vysinskap@praha7.cz<\/a>) za\u0161lete e-mail s odkazem na ve\u0159ejn\u011b p\u0159\u00edstupn\u00e9 online \u00faschovny (nap\u0159. \u00daschovna, Leteck\u00e1 po\u0161ta, WeTransfer, Dropbox, Google Drive atd.)<\/p>\r\n
\r\nFormul\u00e1\u0159 z\u00e1vazn\u00e9 objedn\u00e1vky na zve\u0159ejn\u011bn\u00ed inzer\u00e1tu v\u00a0\u010dasopise Hobulet<\/strong><\/a><\/h3>\r\n \n \n\t\t \n \n Kontakt<\/h4>\n \n \u00da\u0159ad m\u011bstsk\u00e9 \u010d\u00e1sti Praha 7\n <\/span>
\n \n Odbor kancel\u00e1\u0159 starosty a tajemn\u00edka - odd\u011blen\u00ed komunikace\n <\/span>
\n \n U Pr\u016fhonu 1338\/38\n <\/span>
\n \n Praha 7\n <\/span>
\n Dve\u0159e \u010d. 7.12\/7.13<\/span>
\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\r\n\n\t\n\t\t \n\t\t\t\n\t\t\t\tVy\u0161\u00ednsk\u00e1 Petra, Mgr.<\/h3>\n\t\t\t\treferentka\/inzerce v Hobuletu<\/span>
\n\t\t\t\tdve\u0159e 7.12\/7.13<\/span>
\n\t\t\t\t\n gsm. +420773006787<\/a><\/span>
\n\t\t\t\tvysinskap@praha7.cz<\/a>
\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"[perex] Hobulet je m\u011bs\u00ed\u010dn\u00edk M\u010c Praha 7 a vych\u00e1z\u00ed 11kr\u00e1t ro\u010dn\u011b (v srpnu nevych\u00e1z\u00ed) v n\u00e1kladu 30 000 ks a je zdarma distribuov\u00e1n do v\u0161ech po\u0161tovn\u00edch schr\u00e1nek v Praze 7. Ti\u0161t\u011bn je na b\u011blen\u00fd novinov\u00fd pap\u00edr 60 g\/m2.\u00a0Po\u010det inzertn\u00edch stran stanovuje \u0161\u00e9fredaktorka podle mno\u017estv\u00ed redak\u010dn\u00edho obsahu.\u00a0 [\/perex] Cen\u00edk inzerce s pravidly a technick\u00fdmi podm\u00ednkami ke sta\u017een\u00ed \u2013 platn\u00fd od 1. 11. 2021 Placen\u00e1 inzerce v Hobuletu 5+1 […]","protected":false},"author":9,"featured_media":0,"parent":14446,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/pages\/14458"}],"collection":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/comments?post=14458"}],"version-history":[{"count":68,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/pages\/14458\/revisions"}],"predecessor-version":[{"id":89499,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/pages\/14458\/revisions\/89499"}],"up":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/pages\/14446"}],"wp:attachment":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/media?parent=14458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Cen\u00edk inzerce s pravidly a technick\u00fdmi podm\u00ednkami ke sta\u017een\u00ed \u2013 platn\u00fd od 1. 11. 2021<\/strong><\/span><\/span><\/a>
\r\n
\r\n<\/h3>\r\nPlacen\u00e1 inzerce v Hobuletu<\/span><\/h2>\r\n\r\n<\/a>Form\u00e1ty inzerce a jejich ceny (bez DPH).<\/figcaption><\/figure>\r\n\r\n<\/a><\/p>\r\n5+1 zdarma<\/h3>\r\n
Objednejte p\u011bt inzer\u00e1t\u016f a \u0161est\u00fd v\u00e1m otiskneme zdarma. Je mo\u017en\u00e9 objednat p\u011bt opakov\u00e1n\u00ed v p\u011bti vyd\u00e1n\u00edch, stejn\u011b jako p\u011bt r\u016fzn\u00fdch inzer\u00e1t\u016f v jednom vyd\u00e1n\u00ed. Sleva v\u0161ak plat\u00ed pouze p\u0159i \u00fahrad\u011b cel\u00e9 objedn\u00e1vky.<\/p>\r\n
Agenturn\u00ed sleva<\/h3>\r\n
Pro agentury nab\u00edz\u00edme 45% slevu z uveden\u00fdch cen bez DPH. Podm\u00ednkou pro z\u00edsk\u00e1n\u00ed slevy je prok\u00e1z\u00e1n\u00ed se p\u0159\u00edslu\u0161n\u00fdm \u017eivnostensk\u00fdm opr\u00e1vn\u011bn\u00edm a minim\u00e1ln\u00ed odb\u011br inzerce v hodnot\u011b p\u0159evy\u0161uj\u00edc\u00ed 30 999,- v cen\u00edkov\u00fdch cen\u00e1ch v jednom vyd\u00e1n\u00ed.<\/p>\r\n
Platebn\u00ed podm\u00ednky<\/h3>\r\n
Inzerce je rezervov\u00e1na teprve po zaplacen\u00ed. Platba prob\u00edh\u00e1 bezhotovostn\u011b. Inzerci je nutn\u00e9 uhradit p\u0159edem, tak aby do 5. dne v m\u011bs\u00edci byla p\u0159ips\u00e1na na \u00fa\u010det M\u010c Praha 7.\u00a0<\/p>\r\n
Reklamace<\/h3>\r\n
Reklamaci lze uplatnit pouze p\u00edsemn\u011b nejpozd\u011bji do 14 dn\u016f od data uve\u0159ejn\u011bn\u00ed inzer\u00e1tu.<\/p>\r\n
\r\n \r\n \r\n \r\n Etick\u00fd kodex inzerce v Hobuletu <\/i>\r\n <\/a>\r\n <\/h3>\r\n \r\n <\/div>\r\n\r\n \r\n \r\n \r\nUve\u0159ejn\u011bn\u00e9 inzer\u00e1ty mus\u00ed b\u00fdt v souladu s Kodexem reklamy, kterou zpracovala Rada pro reklamu. Kodex reklamy vych\u00e1z\u00ed z mezin\u00e1rodn\u011b uzn\u00e1van\u00e9 z\u00e1sady reklamn\u00ed praxe vypracovan\u00e9 Mezin\u00e1rodn\u00ed obchodn\u00ed komorou.<\/p>\r\n
Inzerce slou\u017e\u00ed k informov\u00e1n\u00ed ve\u0159ejnosti p\u016fsoben\u00ed na ob\u010dany \u010cesk\u00e9 republiky.<\/p>\r\n
Inzerce uve\u0159ejn\u011bn\u00e1 v Hobuletu mus\u00ed b\u00fdt pravdiv\u00e1, slu\u0161n\u00e1 a \u010destn\u00e1. Mus\u00ed b\u00fdt vytv\u00e1\u0159ena s v\u011bdom\u00edm odpov\u011bdnosti v\u016f\u010di spot\u0159ebiteli i spole\u010dnosti.<\/p>\r\n
Mus\u00ed respektovat z\u00e1sady \u010destn\u00e9ho sout\u011b\u017een\u00ed konkurent\u016f.<\/p>\r\n
Nesm\u00ed nav\u00e1d\u011bt k poru\u0161ov\u00e1n\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f nebo budit dojem, \u017ee s jejich poru\u0161ov\u00e1n\u00edm souhlas\u00ed.<\/p>\r\n
Nesm\u00ed \u0161\u00ed\u0159it klamav\u00e9 \u00fadaje.<\/p>\r\n
Nesm\u00ed obsahovat prvky sni\u017euj\u00edc\u00ed lidskou d\u016fstojnost.<\/p>\r\n
Nesm\u00ed zneu\u017e\u00edvat d\u016fv\u011bru spot\u0159ebitele \u010di nedostatku jeho zku\u0161enost\u00ed \u010di znalost\u00ed.<\/p>\r\n
Nesm\u00ed vyu\u017e\u00edvat podprahov\u00e9 vn\u00edm\u00e1n\u00ed spot\u0159ebitele.<\/p>\r\n
Nesm\u00ed obsahovat nic, co by vedlo k\u00a0n\u00e1siln\u00fdm akt\u016fm nebo co n\u00e1siln\u00fdm akt\u016fm vyjad\u0159ovalo podporu.<\/p>\r\n
Nesm\u00ed zneu\u017e\u00edvat p\u0159edsudk\u016f a pov\u011br.<\/p>\r\n
Reklama nesm\u00ed obsahovat nic, co by nepochybn\u00fdm zp\u016fsobem ur\u00e1\u017eelo n\u00e1rodnostn\u00ed, rasov\u00e9 nebo n\u00e1bo\u017eensk\u00e9 c\u00edt\u011bn\u00ed spot\u0159ebitel\u016f.<\/p>\r\n
Nesm\u00ed podporovat \u010di vychvalovat chov\u00e1n\u00ed, po\u0161kozuj\u00edc\u00ed \u017eivotn\u00ed prost\u0159ed\u00ed nad spole\u010densky akceptovanou m\u00edru.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n
\r\n \r\n \r\n \r\n Redakce Hobuletu si vyhrazuje pr\u00e1vo <\/i>\r\n <\/a>\r\n <\/h3>\r\n \r\n <\/div>\r\n\r\n \r\n \r\n \r\nNeuve\u0159ej\u0148ovat inzer\u00e1ty s jednozna\u010dnou nab\u00eddkou sexu\u00e1ln\u00edch slu\u017eeb.<\/p>\r\n
Neuve\u0159ej\u0148ovat reklamy na z\u00e1silkov\u00fd prodej.<\/p>\r\n
Neuve\u0159ej\u0148ovat soukrom\u00e9 inzer\u00e1ty typu \u201ePr\u00e1ce doma \u2013 v\u00fdd\u011blek a\u017e 50 000 K\u010d t\u00fddn\u011b\u201c.<\/p>\r\n
Neuve\u0159ej\u0148ovat inzerci na nebankovn\u00ed p\u016fj\u010dky.\u00a0<\/p>\r\n
Neuve\u0159ej\u0148ovat inzerci, kter\u00e1 by povzbuzovala d\u011bti k tomu, aby chodily na nezn\u00e1m\u00e1 m\u00edsta nebo hovo\u0159ily s nezn\u00e1m\u00fdmi lidmi.<\/p>\r\n
Neuve\u0159ej\u0148ovat \u017e\u00e1dnou reklamu na komer\u010dn\u00ed produkt \u010di slu\u017ebu, kter\u00e1 by obsahovala v\u00fdzvu d\u011btem a kter\u00e1 by jak\u00fdmkoliv zp\u016fsobem nazna\u010dovala, \u017ee pokud si d\u011bti samy nekoup\u00ed produkt, nespln\u00ed n\u011bjakou povinnost. M\u00e1-li reklama zahrnovat odkaz na d\u011btskou sout\u011b\u017e, sb\u011br kupon\u016f, nab\u00eddky pr\u00e9mi\u00ed, tahy cen mus\u00ed b\u00fdt vhodn\u00fdm zp\u016fsobem publikov\u00e1na jasn\u00e1 pravidla hry<\/p>\r\n
Neuve\u0159ej\u0148ovat reklamu na loterie a jin\u00e9 podobn\u00e9 hry.<\/p>\r\n
Ve sporn\u00fdch p\u0159\u00edpadech m\u00e1 kone\u010dn\u00e9 pr\u00e1vo veta Odbor Kancel\u00e1\u0159 starosty a tajemn\u00edka.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n
\r\n \r\n \r\n \r\n Pravidla pro pod\u00e1v\u00e1n\u00ed inzerce do Hobuletu <\/i>\r\n <\/a>\r\n <\/h3>\r\n \r\n <\/div>\r\n\r\n \r\n \r\n \r\nPravideln\u00e9 uve\u0159ej\u0148ov\u00e1n\u00ed inzerce nesm\u00ed p\u0159ekro\u010dit 25 % rozsahu periodika.<\/p>\r\n
Redak\u010dn\u00ed rada doporu\u010dila plo\u0161n\u00e9 inzer\u00e1ty uve\u0159ej\u0148ovat na t\u0159et\u00ed a \u010dtvrt\u00e9 stran\u011b ob\u00e1lky a jedn\u00e9 vnit\u0159n\u00ed stran\u011b (p\u0159i rozsahu 24 stran).<\/p>\r\n
Z\u00e1vazn\u00e9 objedn\u00e1vky inzerce jsou p\u0159ij\u00edm\u00e1ny v origin\u00e1ln\u00ed podob\u011b nebo e-mailem (v\u010detn\u011b podpisu a raz\u00edtka) do 1. dne b\u011b\u017en\u00e9ho m\u011bs\u00edce. Formul\u00e1\u0159 ke sta\u017een\u00ed naleznete na konci textu.<\/p>\r\n
Inzer\u00e1ty je nutn\u00e9 dodat v elektronick\u00e9 podob\u011b. Inzer\u00e1ty nejsou v redakci upravov\u00e1ny, je nutn\u00e9 jejich dod\u00e1n\u00ed tzv. na kl\u00ed\u010d.<\/p>\r\n
Inzerce je rezervov\u00e1na teprve po zaplacen\u00ed. Platba prob\u00edh\u00e1 bezhotovostn\u011b. Inzerci je nutn\u00e9 uhradit p\u0159edem do 5. dne v m\u011bs\u00edci.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n
\r\n \r\n \r\n \r\n Technick\u00e9 parametry <\/i>\r\n <\/a>\r\n <\/h3>\r\n \r\n <\/div>\r\n\r\n \r\n \r\n \r\n204 x 286 mm (\u0161 x v)<\/p>\r\n
Pap\u00edr: UPM News 60 g\/m<\/p>\r\n
Tiskov\u00fd rastr: 40 linek\/cm (100 lpi)\u00a0<\/p>\r\n
Soubory PDF (dle standardu PDF\/X-1a:2001), kompozitn\u00ed, kter\u00e9 maj\u00ed vlo\u017een\u00e9 obr\u00e1zky a fonty. Obrazov\u00e9 polot\u00f3nov\u00e9 p\u0159edlohy s minim\u00e1ln\u00edm rozli\u0161en\u00edm 250 dpi.<\/p>\r\n
Plnobarevn\u00e9 inzer\u00e1ty (4C)<\/h4>\r\n
P\u0159i p\u0159evodu z RGB do CMYK je nutn\u00e9 pou\u017e\u00edt parametry p\u0159evodu definovan\u00e9 vydavatelstv\u00edm, p\u0159\u00edpadn\u011b ICC profil definovan\u00fd a dodan\u00fd redakc\u00ed.<\/p>\r\n
ICC profil lze st\u00e1hnout ze str\u00e1nek tisk\u00e1rny (MAFRA – technick\u00e1 dokumentace<\/a>)<\/p>\r\nD\u016fle\u017eit\u00e9 informace<\/h4>\r\n
Sou\u010det \u010dty\u0159 barev maxim\u00e1ln\u011b 240 % (v neutr\u00e1ln\u00ed \u0161ed\u00e9), tzn.: maxim\u00e1ln\u00ed pokryt\u00ed archu barvou v libovoln\u00e9m m\u00edst\u011b nesm\u00ed p\u0159ekro\u010dit 240 %!<\/p>\r\n
Do dokumentu nevkl\u00e1dat pasovac\u00ed zna\u010dky ani spad\u00e1vku.<\/p>\r\n
Pro \u010dern\u00e9 p\u00edsmo nepou\u017e\u00edvat barvu slo\u017eenou ze v\u0161ech CMYK barev.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n
P\u0159enos dat<\/h3>\r\n
Na adresu referentky Petry Vy\u0161\u00ednsk\u00e9 (vysinskap@praha7.cz<\/a>) za\u0161lete e-mail s odkazem na ve\u0159ejn\u011b p\u0159\u00edstupn\u00e9 online \u00faschovny (nap\u0159. \u00daschovna, Leteck\u00e1 po\u0161ta, WeTransfer, Dropbox, Google Drive atd.)<\/p>\r\n
\r\nFormul\u00e1\u0159 z\u00e1vazn\u00e9 objedn\u00e1vky na zve\u0159ejn\u011bn\u00ed inzer\u00e1tu v\u00a0\u010dasopise Hobulet<\/strong><\/a><\/h3>\r\n \n \n\t\t \n \n Kontakt<\/h4>\n \n \u00da\u0159ad m\u011bstsk\u00e9 \u010d\u00e1sti Praha 7\n <\/span>
\n \n Odbor kancel\u00e1\u0159 starosty a tajemn\u00edka - odd\u011blen\u00ed komunikace\n <\/span>
\n \n U Pr\u016fhonu 1338\/38\n <\/span>
\n \n Praha 7\n <\/span>
\n Dve\u0159e \u010d. 7.12\/7.13<\/span>
\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\r\n\n\t\n\t\t \n\t\t\t\n\t\t\t\tVy\u0161\u00ednsk\u00e1 Petra, Mgr.<\/h3>\n\t\t\t\treferentka\/inzerce v Hobuletu<\/span>
\n\t\t\t\tdve\u0159e 7.12\/7.13<\/span>
\n\t\t\t\t\n gsm. +420773006787<\/a><\/span>
\n\t\t\t\tvysinskap@praha7.cz<\/a>
\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"[perex] Hobulet je m\u011bs\u00ed\u010dn\u00edk M\u010c Praha 7 a vych\u00e1z\u00ed 11kr\u00e1t ro\u010dn\u011b (v srpnu nevych\u00e1z\u00ed) v n\u00e1kladu 30 000 ks a je zdarma distribuov\u00e1n do v\u0161ech po\u0161tovn\u00edch schr\u00e1nek v Praze 7. Ti\u0161t\u011bn je na b\u011blen\u00fd novinov\u00fd pap\u00edr 60 g\/m2.\u00a0Po\u010det inzertn\u00edch stran stanovuje \u0161\u00e9fredaktorka podle mno\u017estv\u00ed redak\u010dn\u00edho obsahu.\u00a0 [\/perex] Cen\u00edk inzerce s pravidly a technick\u00fdmi podm\u00ednkami ke sta\u017een\u00ed \u2013 platn\u00fd od 1. 11. 2021 Placen\u00e1 inzerce v Hobuletu 5+1 […]","protected":false},"author":9,"featured_media":0,"parent":14446,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/pages\/14458"}],"collection":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/comments?post=14458"}],"version-history":[{"count":68,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/pages\/14458\/revisions"}],"predecessor-version":[{"id":89499,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/pages\/14458\/revisions\/89499"}],"up":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/pages\/14446"}],"wp:attachment":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/media?parent=14458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/a><\/a><\/p>\r\n Objednejte p\u011bt inzer\u00e1t\u016f a \u0161est\u00fd v\u00e1m otiskneme zdarma. Je mo\u017en\u00e9 objednat p\u011bt opakov\u00e1n\u00ed v p\u011bti vyd\u00e1n\u00edch, stejn\u011b jako p\u011bt r\u016fzn\u00fdch inzer\u00e1t\u016f v jednom vyd\u00e1n\u00ed. Sleva v\u0161ak plat\u00ed pouze p\u0159i \u00fahrad\u011b cel\u00e9 objedn\u00e1vky.<\/p>\r\n Pro agentury nab\u00edz\u00edme 45% slevu z uveden\u00fdch cen bez DPH. Podm\u00ednkou pro z\u00edsk\u00e1n\u00ed slevy je prok\u00e1z\u00e1n\u00ed se p\u0159\u00edslu\u0161n\u00fdm \u017eivnostensk\u00fdm opr\u00e1vn\u011bn\u00edm a minim\u00e1ln\u00ed odb\u011br inzerce v hodnot\u011b p\u0159evy\u0161uj\u00edc\u00ed 30 999,- v cen\u00edkov\u00fdch cen\u00e1ch v jednom vyd\u00e1n\u00ed.<\/p>\r\n Inzerce je rezervov\u00e1na teprve po zaplacen\u00ed. Platba prob\u00edh\u00e1 bezhotovostn\u011b. Inzerci je nutn\u00e9 uhradit p\u0159edem, tak aby do 5. dne v m\u011bs\u00edci byla p\u0159ips\u00e1na na \u00fa\u010det M\u010c Praha 7.\u00a0<\/p>\r\n Reklamaci lze uplatnit pouze p\u00edsemn\u011b nejpozd\u011bji do 14 dn\u016f od data uve\u0159ejn\u011bn\u00ed inzer\u00e1tu.<\/p>\r\n Uve\u0159ejn\u011bn\u00e9 inzer\u00e1ty mus\u00ed b\u00fdt v souladu s Kodexem reklamy, kterou zpracovala Rada pro reklamu. Kodex reklamy vych\u00e1z\u00ed z mezin\u00e1rodn\u011b uzn\u00e1van\u00e9 z\u00e1sady reklamn\u00ed praxe vypracovan\u00e9 Mezin\u00e1rodn\u00ed obchodn\u00ed komorou.<\/p>\r\n Inzerce slou\u017e\u00ed k informov\u00e1n\u00ed ve\u0159ejnosti p\u016fsoben\u00ed na ob\u010dany \u010cesk\u00e9 republiky.<\/p>\r\n Inzerce uve\u0159ejn\u011bn\u00e1 v Hobuletu mus\u00ed b\u00fdt pravdiv\u00e1, slu\u0161n\u00e1 a \u010destn\u00e1. Mus\u00ed b\u00fdt vytv\u00e1\u0159ena s v\u011bdom\u00edm odpov\u011bdnosti v\u016f\u010di spot\u0159ebiteli i spole\u010dnosti.<\/p>\r\n Mus\u00ed respektovat z\u00e1sady \u010destn\u00e9ho sout\u011b\u017een\u00ed konkurent\u016f.<\/p>\r\n Nesm\u00ed nav\u00e1d\u011bt k poru\u0161ov\u00e1n\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f nebo budit dojem, \u017ee s jejich poru\u0161ov\u00e1n\u00edm souhlas\u00ed.<\/p>\r\n Nesm\u00ed \u0161\u00ed\u0159it klamav\u00e9 \u00fadaje.<\/p>\r\n Nesm\u00ed obsahovat prvky sni\u017euj\u00edc\u00ed lidskou d\u016fstojnost.<\/p>\r\n Nesm\u00ed zneu\u017e\u00edvat d\u016fv\u011bru spot\u0159ebitele \u010di nedostatku jeho zku\u0161enost\u00ed \u010di znalost\u00ed.<\/p>\r\n Nesm\u00ed vyu\u017e\u00edvat podprahov\u00e9 vn\u00edm\u00e1n\u00ed spot\u0159ebitele.<\/p>\r\n Nesm\u00ed obsahovat nic, co by vedlo k\u00a0n\u00e1siln\u00fdm akt\u016fm nebo co n\u00e1siln\u00fdm akt\u016fm vyjad\u0159ovalo podporu.<\/p>\r\n Nesm\u00ed zneu\u017e\u00edvat p\u0159edsudk\u016f a pov\u011br.<\/p>\r\n Reklama nesm\u00ed obsahovat nic, co by nepochybn\u00fdm zp\u016fsobem ur\u00e1\u017eelo n\u00e1rodnostn\u00ed, rasov\u00e9 nebo n\u00e1bo\u017eensk\u00e9 c\u00edt\u011bn\u00ed spot\u0159ebitel\u016f.<\/p>\r\n Nesm\u00ed podporovat \u010di vychvalovat chov\u00e1n\u00ed, po\u0161kozuj\u00edc\u00ed \u017eivotn\u00ed prost\u0159ed\u00ed nad spole\u010densky akceptovanou m\u00edru.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n Neuve\u0159ej\u0148ovat inzer\u00e1ty s jednozna\u010dnou nab\u00eddkou sexu\u00e1ln\u00edch slu\u017eeb.<\/p>\r\n Neuve\u0159ej\u0148ovat reklamy na z\u00e1silkov\u00fd prodej.<\/p>\r\n Neuve\u0159ej\u0148ovat soukrom\u00e9 inzer\u00e1ty typu \u201ePr\u00e1ce doma \u2013 v\u00fdd\u011blek a\u017e 50 000 K\u010d t\u00fddn\u011b\u201c.<\/p>\r\n Neuve\u0159ej\u0148ovat inzerci na nebankovn\u00ed p\u016fj\u010dky.\u00a0<\/p>\r\n Neuve\u0159ej\u0148ovat inzerci, kter\u00e1 by povzbuzovala d\u011bti k tomu, aby chodily na nezn\u00e1m\u00e1 m\u00edsta nebo hovo\u0159ily s nezn\u00e1m\u00fdmi lidmi.<\/p>\r\n Neuve\u0159ej\u0148ovat \u017e\u00e1dnou reklamu na komer\u010dn\u00ed produkt \u010di slu\u017ebu, kter\u00e1 by obsahovala v\u00fdzvu d\u011btem a kter\u00e1 by jak\u00fdmkoliv zp\u016fsobem nazna\u010dovala, \u017ee pokud si d\u011bti samy nekoup\u00ed produkt, nespln\u00ed n\u011bjakou povinnost. M\u00e1-li reklama zahrnovat odkaz na d\u011btskou sout\u011b\u017e, sb\u011br kupon\u016f, nab\u00eddky pr\u00e9mi\u00ed, tahy cen mus\u00ed b\u00fdt vhodn\u00fdm zp\u016fsobem publikov\u00e1na jasn\u00e1 pravidla hry<\/p>\r\n Neuve\u0159ej\u0148ovat reklamu na loterie a jin\u00e9 podobn\u00e9 hry.<\/p>\r\n Ve sporn\u00fdch p\u0159\u00edpadech m\u00e1 kone\u010dn\u00e9 pr\u00e1vo veta Odbor Kancel\u00e1\u0159 starosty a tajemn\u00edka.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n Pravideln\u00e9 uve\u0159ej\u0148ov\u00e1n\u00ed inzerce nesm\u00ed p\u0159ekro\u010dit 25 % rozsahu periodika.<\/p>\r\n Redak\u010dn\u00ed rada doporu\u010dila plo\u0161n\u00e9 inzer\u00e1ty uve\u0159ej\u0148ovat na t\u0159et\u00ed a \u010dtvrt\u00e9 stran\u011b ob\u00e1lky a jedn\u00e9 vnit\u0159n\u00ed stran\u011b (p\u0159i rozsahu 24 stran).<\/p>\r\n Z\u00e1vazn\u00e9 objedn\u00e1vky inzerce jsou p\u0159ij\u00edm\u00e1ny v origin\u00e1ln\u00ed podob\u011b nebo e-mailem (v\u010detn\u011b podpisu a raz\u00edtka) do 1. dne b\u011b\u017en\u00e9ho m\u011bs\u00edce. Formul\u00e1\u0159 ke sta\u017een\u00ed naleznete na konci textu.<\/p>\r\n Inzer\u00e1ty je nutn\u00e9 dodat v elektronick\u00e9 podob\u011b. Inzer\u00e1ty nejsou v redakci upravov\u00e1ny, je nutn\u00e9 jejich dod\u00e1n\u00ed tzv. na kl\u00ed\u010d.<\/p>\r\n Inzerce je rezervov\u00e1na teprve po zaplacen\u00ed. Platba prob\u00edh\u00e1 bezhotovostn\u011b. Inzerci je nutn\u00e9 uhradit p\u0159edem do 5. dne v m\u011bs\u00edci.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n 204 x 286 mm (\u0161 x v)<\/p>\r\n Pap\u00edr: UPM News 60 g\/m<\/p>\r\n Tiskov\u00fd rastr: 40 linek\/cm (100 lpi)\u00a0<\/p>\r\n Soubory PDF (dle standardu PDF\/X-1a:2001), kompozitn\u00ed, kter\u00e9 maj\u00ed vlo\u017een\u00e9 obr\u00e1zky a fonty. Obrazov\u00e9 polot\u00f3nov\u00e9 p\u0159edlohy s minim\u00e1ln\u00edm rozli\u0161en\u00edm 250 dpi.<\/p>\r\n P\u0159i p\u0159evodu z RGB do CMYK je nutn\u00e9 pou\u017e\u00edt parametry p\u0159evodu definovan\u00e9 vydavatelstv\u00edm, p\u0159\u00edpadn\u011b ICC profil definovan\u00fd a dodan\u00fd redakc\u00ed.<\/p>\r\n ICC profil lze st\u00e1hnout ze str\u00e1nek tisk\u00e1rny (MAFRA – technick\u00e1 dokumentace<\/a>)<\/p>\r\n Sou\u010det \u010dty\u0159 barev maxim\u00e1ln\u011b 240 % (v neutr\u00e1ln\u00ed \u0161ed\u00e9), tzn.: maxim\u00e1ln\u00ed pokryt\u00ed archu barvou v libovoln\u00e9m m\u00edst\u011b nesm\u00ed p\u0159ekro\u010dit 240 %!<\/p>\r\n Do dokumentu nevkl\u00e1dat pasovac\u00ed zna\u010dky ani spad\u00e1vku.<\/p>\r\n Pro \u010dern\u00e9 p\u00edsmo nepou\u017e\u00edvat barvu slo\u017eenou ze v\u0161ech CMYK barev.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n Na adresu referentky Petry Vy\u0161\u00ednsk\u00e9 (vysinskap@praha7.cz<\/a>) za\u0161lete e-mail s odkazem na ve\u0159ejn\u011b p\u0159\u00edstupn\u00e9 online \u00faschovny (nap\u0159. \u00daschovna, Leteck\u00e1 po\u0161ta, WeTransfer, Dropbox, Google Drive atd.)<\/p>\r\n5+1 zdarma<\/h3>\r\n
Agenturn\u00ed sleva<\/h3>\r\n
Platebn\u00ed podm\u00ednky<\/h3>\r\n
Reklamace<\/h3>\r\n
\r\n \r\n Etick\u00fd kodex inzerce v Hobuletu <\/i>\r\n <\/a>\r\n <\/h3>\r\n \r\n <\/div>\r\n\r\n
\r\n \r\n Redakce Hobuletu si vyhrazuje pr\u00e1vo <\/i>\r\n <\/a>\r\n <\/h3>\r\n \r\n <\/div>\r\n\r\n
\r\n \r\n Pravidla pro pod\u00e1v\u00e1n\u00ed inzerce do Hobuletu <\/i>\r\n <\/a>\r\n <\/h3>\r\n \r\n <\/div>\r\n\r\n
\r\n \r\n Technick\u00e9 parametry <\/i>\r\n <\/a>\r\n <\/h3>\r\n \r\n <\/div>\r\n\r\n
Plnobarevn\u00e9 inzer\u00e1ty (4C)<\/h4>\r\n
D\u016fle\u017eit\u00e9 informace<\/h4>\r\n
P\u0159enos dat<\/h3>\r\n
\r\nFormul\u00e1\u0159 z\u00e1vazn\u00e9 objedn\u00e1vky na zve\u0159ejn\u011bn\u00ed inzer\u00e1tu v\u00a0\u010dasopise Hobulet<\/strong><\/a><\/h3>\r\n
Kontakt<\/h4>\n \n \u00da\u0159ad m\u011bstsk\u00e9 \u010d\u00e1sti Praha 7\n <\/span>
\n \n Odbor kancel\u00e1\u0159 starosty a tajemn\u00edka - odd\u011blen\u00ed komunikace\n <\/span>
\n \n U Pr\u016fhonu 1338\/38\n <\/span>
\n \n Praha 7\n <\/span>
\n Dve\u0159e \u010d. 7.12\/7.13<\/span>
\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\r\nVy\u0161\u00ednsk\u00e1 Petra, Mgr.<\/h3>\n\t\t\t\treferentka\/inzerce v Hobuletu<\/span>
\n\t\t\t\tdve\u0159e 7.12\/7.13<\/span>
\n\t\t\t\t\n gsm. +420773006787<\/a><\/span>
\n\t\t\t\tvysinskap@praha7.cz<\/a>
\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"[perex] Hobulet je m\u011bs\u00ed\u010dn\u00edk M\u010c Praha 7 a vych\u00e1z\u00ed 11kr\u00e1t ro\u010dn\u011b (v srpnu nevych\u00e1z\u00ed) v n\u00e1kladu 30 000 ks a je zdarma distribuov\u00e1n do v\u0161ech po\u0161tovn\u00edch schr\u00e1nek v Praze 7. Ti\u0161t\u011bn je na b\u011blen\u00fd novinov\u00fd pap\u00edr 60 g\/m2.\u00a0Po\u010det inzertn\u00edch stran stanovuje \u0161\u00e9fredaktorka podle mno\u017estv\u00ed redak\u010dn\u00edho obsahu.\u00a0 [\/perex] Cen\u00edk inzerce s pravidly a technick\u00fdmi podm\u00ednkami ke sta\u017een\u00ed \u2013 platn\u00fd od 1. 11. 2021 Placen\u00e1 inzerce v Hobuletu 5+1 […]","protected":false},"author":9,"featured_media":0,"parent":14446,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/pages\/14458"}],"collection":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/comments?post=14458"}],"version-history":[{"count":68,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/pages\/14458\/revisions"}],"predecessor-version":[{"id":89499,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/pages\/14458\/revisions\/89499"}],"up":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/pages\/14446"}],"wp:attachment":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/media?parent=14458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![<\/a><\/p>\r\n5+1 zdarma<\/h3>\r\nObjednejte p\u011bt inzer\u00e1t\u016f a \u0161est\u00fd v\u00e1m otiskneme zdarma. Je mo\u017en\u00e9 objednat p\u011bt opakov\u00e1n\u00ed v p\u011bti vyd\u00e1n\u00edch, stejn\u011b jako p\u011bt r\u016fzn\u00fdch inzer\u00e1t\u016f v jednom vyd\u00e1n\u00ed. Sleva v\u0161ak plat\u00ed pouze p\u0159i \u00fahrad\u011b cel\u00e9 objedn\u00e1vky.<\/p>\r\nAgenturn\u00ed sleva<\/h3>\r\nPro agentury nab\u00edz\u00edme 45% slevu z uveden\u00fdch cen bez DPH. Podm\u00ednkou pro z\u00edsk\u00e1n\u00ed slevy je prok\u00e1z\u00e1n\u00ed se p\u0159\u00edslu\u0161n\u00fdm \u017eivnostensk\u00fdm opr\u00e1vn\u011bn\u00edm a minim\u00e1ln\u00ed odb\u011br inzerce v hodnot\u011b p\u0159evy\u0161uj\u00edc\u00ed 30 999,- v cen\u00edkov\u00fdch cen\u00e1ch v jednom vyd\u00e1n\u00ed.<\/p>\r\nPlatebn\u00ed podm\u00ednky<\/h3>\r\nInzerce je rezervov\u00e1na teprve po zaplacen\u00ed. Platba prob\u00edh\u00e1 bezhotovostn\u011b. Inzerci je nutn\u00e9 uhradit p\u0159edem, tak aby do 5. dne v m\u011bs\u00edci byla p\u0159ips\u00e1na na \u00fa\u010det M\u010c Praha 7.\u00a0<\/p>\r\nReklamace<\/h3>\r\nReklamaci lze uplatnit pouze p\u00edsemn\u011b nejpozd\u011bji do 14 dn\u016f od data uve\u0159ejn\u011bn\u00ed inzer\u00e1tu.<\/p>\r\n \r\n \r\n \r\n \r\n Etick\u00fd kodex inzerce v Hobuletu <\/i>\r\n <\/a>\r\n <\/h3>\r\n \r\n <\/div>\r\n\r\n \r\n \r\n \r\nUve\u0159ejn\u011bn\u00e9 inzer\u00e1ty mus\u00ed b\u00fdt v souladu s Kodexem reklamy, kterou zpracovala Rada pro reklamu. Kodex reklamy vych\u00e1z\u00ed z mezin\u00e1rodn\u011b uzn\u00e1van\u00e9 z\u00e1sady reklamn\u00ed praxe vypracovan\u00e9 Mezin\u00e1rodn\u00ed obchodn\u00ed komorou.<\/p>\r\nInzerce slou\u017e\u00ed k informov\u00e1n\u00ed ve\u0159ejnosti p\u016fsoben\u00ed na ob\u010dany \u010cesk\u00e9 republiky.<\/p>\r\nInzerce uve\u0159ejn\u011bn\u00e1 v Hobuletu mus\u00ed b\u00fdt pravdiv\u00e1, slu\u0161n\u00e1 a \u010destn\u00e1. Mus\u00ed b\u00fdt vytv\u00e1\u0159ena s v\u011bdom\u00edm odpov\u011bdnosti v\u016f\u010di spot\u0159ebiteli i spole\u010dnosti.<\/p>\r\nMus\u00ed respektovat z\u00e1sady \u010destn\u00e9ho sout\u011b\u017een\u00ed konkurent\u016f.<\/p>\r\nNesm\u00ed nav\u00e1d\u011bt k poru\u0161ov\u00e1n\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f nebo budit dojem, \u017ee s jejich poru\u0161ov\u00e1n\u00edm souhlas\u00ed.<\/p>\r\nNesm\u00ed \u0161\u00ed\u0159it klamav\u00e9 \u00fadaje.<\/p>\r\nNesm\u00ed obsahovat prvky sni\u017euj\u00edc\u00ed lidskou d\u016fstojnost.<\/p>\r\nNesm\u00ed zneu\u017e\u00edvat d\u016fv\u011bru spot\u0159ebitele \u010di nedostatku jeho zku\u0161enost\u00ed \u010di znalost\u00ed.<\/p>\r\nNesm\u00ed vyu\u017e\u00edvat podprahov\u00e9 vn\u00edm\u00e1n\u00ed spot\u0159ebitele.<\/p>\r\nNesm\u00ed obsahovat nic, co by vedlo k\u00a0n\u00e1siln\u00fdm akt\u016fm nebo co n\u00e1siln\u00fdm akt\u016fm vyjad\u0159ovalo podporu.<\/p>\r\nNesm\u00ed zneu\u017e\u00edvat p\u0159edsudk\u016f a pov\u011br.<\/p>\r\nReklama nesm\u00ed obsahovat nic, co by nepochybn\u00fdm zp\u016fsobem ur\u00e1\u017eelo n\u00e1rodnostn\u00ed, rasov\u00e9 nebo n\u00e1bo\u017eensk\u00e9 c\u00edt\u011bn\u00ed spot\u0159ebitel\u016f.<\/p>\r\nNesm\u00ed podporovat \u010di vychvalovat chov\u00e1n\u00ed, po\u0161kozuj\u00edc\u00ed \u017eivotn\u00ed prost\u0159ed\u00ed nad spole\u010densky akceptovanou m\u00edru.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n Redakce Hobuletu si vyhrazuje pr\u00e1vo <\/i>\r\n <\/a>\r\n <\/h3>\r\n \r\n <\/div>\r\n\r\n \r\n \r\n \r\nNeuve\u0159ej\u0148ovat inzer\u00e1ty s jednozna\u010dnou nab\u00eddkou sexu\u00e1ln\u00edch slu\u017eeb.<\/p>\r\nNeuve\u0159ej\u0148ovat reklamy na z\u00e1silkov\u00fd prodej.<\/p>\r\nNeuve\u0159ej\u0148ovat soukrom\u00e9 inzer\u00e1ty typu \u201ePr\u00e1ce doma \u2013 v\u00fdd\u011blek a\u017e 50 000 K\u010d t\u00fddn\u011b\u201c.<\/p>\r\nNeuve\u0159ej\u0148ovat inzerci na nebankovn\u00ed p\u016fj\u010dky.\u00a0<\/p>\r\nNeuve\u0159ej\u0148ovat inzerci, kter\u00e1 by povzbuzovala d\u011bti k tomu, aby chodily na nezn\u00e1m\u00e1 m\u00edsta nebo hovo\u0159ily s nezn\u00e1m\u00fdmi lidmi.<\/p>\r\nNeuve\u0159ej\u0148ovat \u017e\u00e1dnou reklamu na komer\u010dn\u00ed produkt \u010di slu\u017ebu, kter\u00e1 by obsahovala v\u00fdzvu d\u011btem a kter\u00e1 by jak\u00fdmkoliv zp\u016fsobem nazna\u010dovala, \u017ee pokud si d\u011bti samy nekoup\u00ed produkt, nespln\u00ed n\u011bjakou povinnost. M\u00e1-li reklama zahrnovat odkaz na d\u011btskou sout\u011b\u017e, sb\u011br kupon\u016f, nab\u00eddky pr\u00e9mi\u00ed, tahy cen mus\u00ed b\u00fdt vhodn\u00fdm zp\u016fsobem publikov\u00e1na jasn\u00e1 pravidla hry<\/p>\r\nNeuve\u0159ej\u0148ovat reklamu na loterie a jin\u00e9 podobn\u00e9 hry.<\/p>\r\nVe sporn\u00fdch p\u0159\u00edpadech m\u00e1 kone\u010dn\u00e9 pr\u00e1vo veta Odbor Kancel\u00e1\u0159 starosty a tajemn\u00edka.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n Pravidla pro pod\u00e1v\u00e1n\u00ed inzerce do Hobuletu <\/i>\r\n <\/a>\r\n <\/h3>\r\n \r\n <\/div>\r\n\r\n \r\n \r\n \r\nPravideln\u00e9 uve\u0159ej\u0148ov\u00e1n\u00ed inzerce nesm\u00ed p\u0159ekro\u010dit 25 % rozsahu periodika.<\/p>\r\nRedak\u010dn\u00ed rada doporu\u010dila plo\u0161n\u00e9 inzer\u00e1ty uve\u0159ej\u0148ovat na t\u0159et\u00ed a \u010dtvrt\u00e9 stran\u011b ob\u00e1lky a jedn\u00e9 vnit\u0159n\u00ed stran\u011b (p\u0159i rozsahu 24 stran).<\/p>\r\nZ\u00e1vazn\u00e9 objedn\u00e1vky inzerce jsou p\u0159ij\u00edm\u00e1ny v origin\u00e1ln\u00ed podob\u011b nebo e-mailem (v\u010detn\u011b podpisu a raz\u00edtka) do 1. dne b\u011b\u017en\u00e9ho m\u011bs\u00edce. Formul\u00e1\u0159 ke sta\u017een\u00ed naleznete na konci textu.<\/p>\r\nInzer\u00e1ty je nutn\u00e9 dodat v elektronick\u00e9 podob\u011b. Inzer\u00e1ty nejsou v redakci upravov\u00e1ny, je nutn\u00e9 jejich dod\u00e1n\u00ed tzv. na kl\u00ed\u010d.<\/p>\r\nInzerce je rezervov\u00e1na teprve po zaplacen\u00ed. Platba prob\u00edh\u00e1 bezhotovostn\u011b. Inzerci je nutn\u00e9 uhradit p\u0159edem do 5. dne v m\u011bs\u00edci.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n Technick\u00e9 parametry <\/i>\r\n <\/a>\r\n <\/h3>\r\n \r\n <\/div>\r\n\r\n \r\n \r\n \r\n204 x 286 mm (\u0161 x v)<\/p>\r\nPap\u00edr: UPM News 60 g\/m<\/p>\r\nTiskov\u00fd rastr: 40 linek\/cm (100 lpi)\u00a0<\/p>\r\nSoubory PDF (dle standardu PDF\/X-1a:2001), kompozitn\u00ed, kter\u00e9 maj\u00ed vlo\u017een\u00e9 obr\u00e1zky a fonty. Obrazov\u00e9 polot\u00f3nov\u00e9 p\u0159edlohy s minim\u00e1ln\u00edm rozli\u0161en\u00edm 250 dpi.<\/p>\r\nPlnobarevn\u00e9 inzer\u00e1ty (4C)<\/h4>\r\nP\u0159i p\u0159evodu z RGB do CMYK je nutn\u00e9 pou\u017e\u00edt parametry p\u0159evodu definovan\u00e9 vydavatelstv\u00edm, p\u0159\u00edpadn\u011b ICC profil definovan\u00fd a dodan\u00fd redakc\u00ed.<\/p>\r\nICC profil lze st\u00e1hnout ze str\u00e1nek tisk\u00e1rny (MAFRA – technick\u00e1 dokumentace<\/a>)<\/p>\r\nD\u016fle\u017eit\u00e9 informace<\/h4>\r\nSou\u010det \u010dty\u0159 barev maxim\u00e1ln\u011b 240 % (v neutr\u00e1ln\u00ed \u0161ed\u00e9), tzn.: maxim\u00e1ln\u00ed pokryt\u00ed archu barvou v libovoln\u00e9m m\u00edst\u011b nesm\u00ed p\u0159ekro\u010dit 240 %!<\/p>\r\nDo dokumentu nevkl\u00e1dat pasovac\u00ed zna\u010dky ani spad\u00e1vku.<\/p>\r\nPro \u010dern\u00e9 p\u00edsmo nepou\u017e\u00edvat barvu slo\u017eenou ze v\u0161ech CMYK barev.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\nP\u0159enos dat<\/h3>\r\nNa adresu referentky Petry Vy\u0161\u00ednsk\u00e9 (vysinskap@praha7.cz<\/a>) za\u0161lete e-mail s odkazem na ve\u0159ejn\u011b p\u0159\u00edstupn\u00e9 online \u00faschovny (nap\u0159. \u00daschovna, Leteck\u00e1 po\u0161ta, WeTransfer, Dropbox, Google Drive atd.)<\/p>\r\n\r\nFormul\u00e1\u0159 z\u00e1vazn\u00e9 objedn\u00e1vky na zve\u0159ejn\u011bn\u00ed inzer\u00e1tu v\u00a0\u010dasopise Hobulet<\/strong><\/a><\/h3>\r\n \n \n\t\t \n \n Kontakt<\/h4>\n \n \u00da\u0159ad m\u011bstsk\u00e9 \u010d\u00e1sti Praha 7\n <\/span>\n \n Odbor kancel\u00e1\u0159 starosty a tajemn\u00edka - odd\u011blen\u00ed komunikace\n <\/span>\n \n U Pr\u016fhonu 1338\/38\n <\/span>\n \n Praha 7\n <\/span>\n Dve\u0159e \u010d. 7.12\/7.13<\/span>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\r\n\n\t\n\t\t \n\t\t\t\n\t\t\t\tVy\u0161\u00ednsk\u00e1 Petra, Mgr.<\/h3>\n\t\t\t\treferentka\/inzerce v Hobuletu<\/span>\n\t\t\t\tdve\u0159e 7.12\/7.13<\/span>\n\t\t\t\t\n gsm. +420773006787<\/a><\/span>\n\t\t\t\tvysinskap@praha7.cz<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"[perex] Hobulet je m\u011bs\u00ed\u010dn\u00edk M\u010c Praha 7 a vych\u00e1z\u00ed 11kr\u00e1t ro\u010dn\u011b (v srpnu nevych\u00e1z\u00ed) v n\u00e1kladu 30 000 ks a je zdarma distribuov\u00e1n do v\u0161ech po\u0161tovn\u00edch schr\u00e1nek v Praze 7. Ti\u0161t\u011bn je na b\u011blen\u00fd novinov\u00fd pap\u00edr 60 g\/m2.\u00a0Po\u010det inzertn\u00edch stran stanovuje \u0161\u00e9fredaktorka podle mno\u017estv\u00ed redak\u010dn\u00edho obsahu.\u00a0 [\/perex] Cen\u00edk inzerce s pravidly a technick\u00fdmi podm\u00ednkami ke sta\u017een\u00ed \u2013 platn\u00fd od 1. 11. 2021 Placen\u00e1 inzerce v Hobuletu 5+1 […]","protected":false},"author":9,"featured_media":0,"parent":14446,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/pages\/14458"}],"collection":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/comments?post=14458"}],"version-history":[{"count":68,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/pages\/14458\/revisions"}],"predecessor-version":[{"id":89499,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/pages\/14458\/revisions\/89499"}],"up":[{"embeddable":true,"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/pages\/14446"}],"wp:attachment":[{"href":"https:\/\/www.praha7.cz\/api\/wp\/v2\/media?parent=14458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/www.praha7.cz\/wp-content\/uploads\/2018\/03\/hobulet-formaty-inzerce.png\"){kind=link}